Stonebranch

Marketing Development Representative

Stonebranch

full-time

Posted on:

Location Type: Hybrid

Location: Alpharetta • United States

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Job Level

Junior

Tech Stack

SFDCSQL

About the role

  • Manage and qualify inbound leads via phone, website, events, and digital campaigns
  • Conduct discovery conversations to assess ICP fit, buying intent, and sales readiness
  • Execute structured outbound follow-up to engaged prospects and marketing-generated leads
  • Schedule qualified meetings for Account Executives and ensure seamless handoffs
  • Support targeted outbound campaigns aligned to demand generation initiatives
  • Conduct account research and stakeholder mapping for priority accounts
  • Maintain accurate lead routing, lifecycle stages, and activity tracking within Salesforce.com
  • Track and report on MQL-to-SQL conversion rates and campaign contribution to pipeline

Requirements

  • 1–3+ years of successful B2B SaaS experience in marketing development, business development, or demand generation
  • Strong business acumen with experience engaging mid-market to enterprise organizations
  • Experience with Salesforce.com, HubSpot, and Demandbase
  • Familiarity with CRM management, marketing automation platforms, and ABM tools
  • Analytical mindset with comfort working in reporting dashboards and performance metrics
  • Strong written and verbal communication skills
  • Bachelor’s degree in marketing, communication, business, or a related field
Benefits
  • Medical, vision, and dental insurance with 100% of premiums covered for employees and their families
  • Wellness & Balance: workforce fitness program and gym reimbursement, paid holidays, and generous time-off policy
  • 401(k) plan for long-term financial security
  • Regular social events to strengthen team culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSdemand generationlead qualificationaccount researchstakeholder mappingMQL-to-SQL conversionactivity tracking
Soft Skills
business acumenanalytical mindsetwritten communicationverbal communication
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationBachelor’s degree in business