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CRM Analyst, New Products – Mid-level
Stone & CompanyAnalista de CRM supporting product testing and validation for the company. Key role in bridging business strategy with CRM operation and ensuring learning outcomes from experiments.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLBigQueryA/B testingcontrol groupschannel testingcreative testingdata extractionlanding page optimizationsuccess metricsCRM flow design
Soft Skills
collaborationcommunicationorganizational skillsanalytical thinkingproblem-solving
Tools & Technologies
Salesforce Marketing CloudAmplitudePower BILookerData Studio
Industry Keywords
agile methodologydata-driven decision makingexperimentation workflowsbusiness metricsfinance metricsLTVCACconversion funnel
Tech Stack
Tools & technologiesBigQueryCloudSQL
About the role
Key responsibilities & impact- Support the company in testing and validating new product initiatives in an agile, intelligent, and data-driven way
- Map with partner teams to identify which new products the company wants to test
- Design end-to-end CRM flows for experiments
- Manage testing capacity within the CRM roadmap
- Predefine success metrics and duration for each experiment
- Structure the handover to the CRM team
- Operationalize and deploy experimentation workflows directly in Salesforce Marketing Cloud
- Monitor experiments using statistical methodologies to recommend continuous improvements
Requirements
What you’ll need- Advanced proficiency with CRM tools, specifically Salesforce Marketing Cloud and Amplitude
- Strong experience with BI tools (Power BI, Looker or Data Studio)
- Working knowledge of SQL and BigQuery to independently extract data
- Familiarity with experimentation methodologies (A/B testing, control groups, channel and creative testing)
- Familiarity with business and finance metrics (LTV, CAC, conversion funnel)
- Experience optimizing landing pages with a focus on conversion
Benefits
Comp & perks- Health and Dental insurance
- 24/7 virtual healthcare (Hospital Virtual Verde) for quick and convenient access
- Meal and/or Food allowance - Pluxee
- Wellhub
- TotalPass
- Childcare assistance — for children up to 5 years and 11 months
- Life insurance
- Transportation voucher (only for on-site roles)
- SESC benefits
- Fixed salary + profit-sharing (PLR) (subject to eligibility)
- Education benefit — internal platform with access to books, podcasts, trainings and video lessons for self-development (Studa and StoneCo Library)