
Marketing Coordinator
Stone & Company
full-time
Posted on:
Location Type: Hybrid
Location: Sao Paulo • Brazil
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About the role
- Ensure execution of the strategic marketing plan, making sure initiatives move from planning to implementation with a focus on results, efficiency, and business impact;
- Lead brand management and execute strategies to increase visibility, acquisition, and positioning across B2B and B2C audiences;
- Manage the internal marketing team (analysts), as well as external partners and agencies, ensuring alignment of priorities, adherence to deadlines, budget control, and quality of deliverables;
- Act as the focal point and facilitator between Commercial, HD (Digital Hospital) and Broker teams, promoting integration and synergy between marketing strategies and sales and retention objectives;
- Continuously monitor and analyze the sales funnel, from top (awareness) to conversion, using performance indicators to guide strategic adjustments and optimize results.
Requirements
- Degree in Marketing, Advertising, Business Administration, Communications, Graphic Design, Visual Communication, Engineering, or related fields;
- Full-funnel management: Experience coordinating activities across different stages of the funnel, ensuring media planning (LinkedIn/Google) aligns with content strategy;
- Team and vendor leadership: Ability to manage a team of analysts and the performance agency, ensuring alignment on deadlines, budget, and quality of deliverables;
- CRM proficiency (Salesforce): Solid knowledge of Salesforce (or other large-scale CRMs) for database management, sales-funnel oversight, and extraction of commercial performance reports;
- Experience with automation and engagement (WebEngage): Hands-on experience with engagement and retention tools such as WebEngage or similar, for building and optimizing communication journeys for the Digital Hospital and Broker channels;
- Project management: Organized and able to manage multiple concurrent timelines (e.g., launching the new website, events like Conarh, and performance campaigns).
Benefits
- 🩺 Health and Dental insurance
- 🏥 Digital Hospital: access to a multidisciplinary medical team, therapists and a healthcare team available 24/7 for fast, convenient care
- 🥗 Meal and/or Food allowance - Flash
- 💪 Gympass
- 👶 Childcare assistance - for children up to 5 years and 11 months
- 🐶 Pet allowance
- 🌴 Férias&CO (Vacation&CO)
- 🌼 Birthday Day Off and Day Off for a child's birthday (for children up to 11 years old)
- 💙 Life insurance
- 🚗 Transportation voucher (exclusive to on-site positions)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
full-funnel managementmedia planningCRM proficiencySalesforceautomationengagement toolsWebEngageproject managementperformance indicatorsstrategic marketing
Soft skills
team leadershipvendor managementorganizational skillscommunicationcollaborationanalytical skillsbudget managementdeadline adherencefacilitationstrategic thinking