Marketing Lead
Stone & Company
full-time
Posted on:
Location Type: Hybrid
Location: Rio de Janeiro • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
About the role
- Lead the strategy for acquisition and development of the partner base.
- Conceive, align, and lead projects focused on improving the channel's acquisition performance;
- Monitor and manage the initial user experience across the entire funnel, enhancing stages and their synergies;
- Be responsible for internal positioning for our partners;
- Deploy the institutional marketing positioning strategy for partners;
- Plan and execute partner-focused events;
- Ensure ongoing engagement and retention of affiliates.
- Design end-to-end campaigns with performance KPIs;
- Responsible for the partner journey strategy, focused on engagement and base performance;
- Develop incentive and recognition campaigns to maintain the channel's ongoing attractiveness;
- Provide partners with sales support materials tailored to each sales model (store, paid media);
- Manage the partner journey;
- Responsible for the content strategy, from development to selecting the optimal distribution format;
- Responsible for all verbal and visual communication with the partner base;
- Evolve the partner benefits journey, focusing on their development and performance within the program;
- Be responsible for the communication strategy with partners;
- Define and execute a communication schedule with partners;
- Ensure the optimal messaging, tone, and appropriate channels for communications;
- Monitor results and iterate on the process;
- Establish and monitor the branding of our stores;
- Responsible for brand-related processes tied to store openings.
Requirements
- Experience in Marketing with a strong track record in both B2B and B2C strategies;
- Proven experience with direct sales models, affiliate programs, and reseller networks;
- Experience in brand planning, positioning, and integrated communication;
Benefits
- In addition to affirmative-action vacancies, all Stone positions are also open to people with disabilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingB2C marketingaffiliate programsreseller networksbrand planningpositioningintegrated communicationcampaign designperformance KPIsuser experience management
Soft skills
leadershipstrategic planningcommunicationproject managementengagementretentioncollaborationcreativityanalytical thinkingadaptability