Marketing Content Specialist

Stone Brewing

Marketing Content Specialist responsible for developing social media and email strategies for Sapporo USA. Collaborating with teams to create compelling content that engages consumers.

Posted 6/2/2026full-timeSapporo • California • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $85,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute Sapporo’s social media and email strategy, managing content calendar, daily activity, outbound content and inbound response that drives alignment with overall business objectives and brand growth
Write creative briefs for creative teams or external partners to create social-first content for brand marketing activations, milestones, and cultural moments
Apply audience research, data, cultural trends, and competitor trends for decision making including content optimization and new concept development
Ideate messaging, develop copy (as needed), and execute original, compelling, and effective content that matches the Sapporo brand, voice, and tone
Analyze content performance and lead reporting efforts, delivering actionable insights and recommendations to improve effectiveness, optimize strategy, and strengthen brand relevance
Manage direct-to-consumer marketing (email, SMS) and develop longer-form content focused to drive consumers to highlight product releases, campaign storytelling and encourage online conversions
Develop consumer engagement strategies for organic social and email campaigns (i.e. sweepstakes and giveaways) to engage existing fans and acquire new customers, and determine ways to maintain meaningful engagement with this audience
Support brand marketing campaign execution. Manage product seeding, online promotions and consumer engagement activities that bring campaigns and content messaging to life for consumers
Develop and execute a comprehensive influencer and UGC strategy aligned with Sapporo’s growth objectives, driving brand awareness and adoption among target audiences
Identify, build and manage relationships with influencers and content creators whose audience aligns with the Sapporo’s target demographic. Support contract development, creative briefing and collaboration of content creation while ensuring Sapporo’s brand voice and target objectives are achieved
Oversee execution of influencer and UGC campaigns, ensuring they are delivered on time within budget, and align to contracted deliverables. Determine how to leverage content for paid social to maximize impact and performance
Keep up with the latest influencer marketing trends, best practices, and platforms
Ensure brand consistency across all platforms, maintaining up-to-date digital assets and distributing the latest content (including product imagery) to internal and external stakeholders
Audit and optimize website content, developing briefs and recommending updates that aligns with brand campaigns and initiatives
Manage and maintain centralized content, partnering with Creative Team to keep Brandfolder current, and serve as the internal source of truth for all Sapporo content, keeping external resources like Syndigo for product images, secondary brand content and copy

Requirements

What you’ll need

Bachelor’s degree or 3-5 years of experience in a social media or related role
Passion for social media, content creation and mastery of major social media platforms
Strong awareness of cultural trends relevant to brand marketing
A can-do and collaborative approach to ideation, execution and evaluation
Experience creating social-first photo and video content with general editing capabilities (familiarity with mobile app photo & video editors)
Highly self-motivated, self-sufficient, and detail-oriented
Strong understanding of social media landscape, as well as current and developing trends
Experience and success using social media management and listening tools such as BrandWatch and Iconosquare
Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
Action-oriented and fast-paced contributor eager to execute and drive results
Ambassador of positive culture - embodies a ‘can-do’ attitude, strives for continuous improvement, and thrives in a culture of collaboration and flexibility
Occasional travel to Escondido, CA required

Benefits

Comp & perks

Comprehensive Health Insurance
401K
Bonuses for Eligible Team Members
Company beer perks program and discounts
Paid Time Off – including Vacation accrual, Sick Leave, and 12 paid Holidays
Benefit programs supporting Financial Wellness, Health & Wellness and Career Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content creationsocial media strategycopywritingaudience researchcontent optimizationinfluencer marketingUGC strategyphoto editingvideo editingdata analysis

Soft Skills

collaborationcreativityself-motivationdetail-orientedcommunicationideationaction-orientedflexibilitycontinuous improvementcultural awareness