Category Manager – Sneakers
StockX
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $120,000 - $130,000 per year
About the role
- Define and execute the growth strategy for sneakers within the platform
- Own category-level performance across supply, engagement, and revenue
- Establish quarterly goals, leading indicators, and operating rhythms
- Maintain deep, current knowledge of sneaker culture, including:
- Key sellers, creators, collectors, and resellers
- Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)
- Drops, releases, brand dynamics, and cultural moments
- Pricing dynamics, liquidity, and resale economics
- Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions
- Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
- Personally recruit and onboard flagship sellers who set the tone for the platform
- Develop seller strategies that balance credibility, storytelling, and commerce
- Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
- Partner with Category Marketing to design culturally authentic activations
- Experiment with new approaches and iterate quickly based on performance and feedback
- Work closely with Account & Partnerships Managers to scale seller acquisition and support
- Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
- Provide clear, actionable insights from the market to influence roadmap prioritization
- Document learnings, frameworks, and best practices that can be reused across future categories
- Help define what “great” looks like for category ownership at StockX
- Support hiring and onboarding as the sneaker category team grows
Requirements
- Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
- 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
- Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
- Strong relationship builder with credibility among sellers, creators, and community members
- Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
- Entrepreneurial, scrappy, and energized by building something from the ground up.
Benefits
- medical
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
category managementmarketplace growthdata analysisseller strategiescampaign developmentperformance metricspricing dynamicsresale economicscommunity engagementonboarding
Soft Skills
relationship buildingcredibilityentrepreneurial mindsetadaptabilityexecutioniterationcommunicationcollaborationstorytellingleadership