Brand Manager

• Partner with LT on the Private Brands matrix for Womens ensuring compelling reason for being for each and strong product/market fit for the Stitch Fix client
• Build and maintain clear and compelling brand briefs that bring each brand to life for internal and external partners
• Maintain a strong pulse on the competitive landscape and present out new brand opportunities based on analysis
• Lead brand asset build-outs in partnership with Creative team and Vendor partners - packaging, branded trims, etc
• Be the creative brand strategist and voice to continually optimize the Brands’ point of view and value-proposition for the client
• Maintain a strong understanding on business trends to ensure Private Brands is delivering “better than” financial and client outcomes with newness & variety in commercial trend and style solutions
• Partner with Trend Manager to concept seasonal trends, product strategies, big ideas, color concepts
• Partner with Material Manager to map fabric concepts by Brand and identify whitespace opportunities for development
• Manage rotating design resources to build seasonal design assets including, but not limited to, color palettes, art concepts, style and color assortment libraries
• Own concepting style level brand assortments that build on client-right newness, commercial trend, and data-driven decision-making
• Partner with Womens Merchandising Manager on Market-driven assortment that compliment in-house Private Brands product creation
• Partner with Materials, Sourcing, Technical Design, and Quality to ensure vendor strategies uphold and advance commitments to best-in-class fit, quality, responsible sourcing, and sustainability
• Lead on-product-marketing with coordination cross-functionally on Name+Claim, copy, and packaging
• Manage creative point-of-view for Private Brands collaboration capsules, partnering with Trend, Marketing, Comms, Merchandising Manager, and Strategy to bring partnerships to life
• Educate company and cross functional partners on our brands, with focus on quarterly Stylist Training, All Hands, BoD Meetings, and ad-hoc opportunities
• Leverage data and deep understanding of client to drive decision-making and strategy evolution
• Serve as the centralized Private Brands expert and amplify category or LOB specific strategies to drive holistic Private Brands leverage

Brand Manager – Women's Private Brands

Associate VP, Brand Strategy – Management

Brand Manager

Brand Marketing Manager

Senior Director, Brand Marketing

Senior Brand Manager