Retention Marketing Coordinator

Stio

Retention Marketing Coordinator at Stio executing retention marketing programs via email and SMS across Klaviyo. Responsible for campaign management, performance monitoring, and data reporting.

Posted 5/20/2026full-timeRemote • Colorado, Utah, Wyoming • 🇺🇸 United StatesJunior💰 $55,000 - $70,000 per yearWebsite

About the role

Key responsibilities & impact

The Retention Marketing Coordinator is responsible for the day to day execution of Stio's retention marketing programs across email, SMS, and other supporting channels.
Build, QA, schedule, and deploy email and SMS campaigns in Klaviyo across the full retention calendar.
Maintain and optimize automated lifecycle flows including welcome, post-purchase, win-back, and browse abandonment and more.
Manage segmentation lists and dynamic audiences within Klaviyo to ensure accurate targeting.
Conduct pre-send QA including rendering checks, link testing, and segment validation.
Support A/B test setup, monitoring, and results documentation.
Partner with Creative and Brand teams to develop campaign assets that are on-brand, audience-relevant, and built to perform.
Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate).
Monitor Klaviyo flow and campaign performance and flag anomalies or opportunities.
Support cross-channel reporting using GA4 and Excel, including cohort and segment-level analysis.
Assist in building and maintaining retention dashboards and performance trackers.
Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams.
Support catalog and other paid remarketing initiatives with audience builds and list pulls.
Maintain the retention marketing calendar and ensure accurate in-platform scheduling.
Contribute to cross-channel retention initiatives including catalog, paid remarketing, and affiliate, understanding how email and SMS fit within and support the broader buyer marketing ecosystem.
Support the execution of incrementality and A/B tests across email and SMS.
Document test setups, results, and learnings in a structured testing log.
Identify opportunities to improve flow logic, segmentation, and send cadence based on performance data.

Requirements

What you’ll need

1-4 years of experience in email marketing, CRM, or retention marketing. Ecommerce experience strongly preferred and considered a significant advantage
Highly proficient Klaviyo experience required, must be fully comfortable building emails, flows, managing lists, setting up segments, and troubleshooting independently
Working knowledge of retention marketing across multiple channels (email, SMS, catalog, paid remarketing, affiliate) and how they work together to drive repeat purchase and LTV
Strong analytical skills with proficiency in Excel
Experience with GA4
High attention to detail, especially in QA, scheduling, and data accuracy
Comfortable working with data and translating numbers into clear takeaways
Strong organizational skills and ability to manage multiple campaigns simultaneously
Genuine interest in customer behavior, lifecycle marketing, and retention strategy
Experience in DTC, outdoor, or apparel a plus but not required

Benefits

Comp & perks

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Program
401k with Match
Company Culture Committee: Health and Wellness, DEI, Environmental sub-committees
Generous paid time off policies
Gear test, perks, and more

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingCRMretention marketingKlaviyoA/B testingdata analysissegmentationlifecycle marketingperformance reportingcampaign management

Soft Skills

analytical skillsattention to detailorganizational skillscommunicationproblem-solvingtime managementcustomer behavior understandingcollaborationadaptabilitycreativity