Manager, Business Events
STIHL
full-time
Posted on:
Location Type: Office
Location: Virginia Beach • Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develops annual strategic plans, goals, budgets, and KPI targets for business events/ trade shows.
- Oversees financial performance, contracts, and deliverables.
- Leads the strategy, design, and execution of national trade show booths, sponsorships, and experiences.
- Coordinates with product, marketing, and business development teams to showcase innovations and ensure consistent brand representation.
- Oversees the planning, coordination, and execution of high-level business events and dealer meetings, including agenda development, content alignment, and logistics management.
- Manages the Business Events tour guide program, including recruitment, training, scheduling, and logistics.
- Creates and manages the annual calendar, project timelines, and milestones for all business events, dealer meetings, and national trade shows to ensure timely execution and cross-departmental alignment.
- Develops and implements strategic process improvement initiatives to enhance efficiency.
- Establishes and monitors KPI goals; prepares executive-level reports and presentations to communicate event performance, outcomes, and recommendations.
- Identifies, evaluates, and manages relationships with venues, vendors, and suppliers for future events and ongoing programs.
- Leads coordination across internal teams (marketing, sales, product, BD) and external partners to deliver seamless event experiences.
Requirements
- Bachelor’s degree
- Exceptional time, resource management, and organizational skills
- 3+ years of progressive experience in event management, trade show operations, or corporate marketing.
- Experience leading cross-functional teams and agency partners in high-visibility projects.
- Advanced presentation and reporting skills with proficiency in PowerPoint, Excel, and data visualization tools.
- Ability to manage multiple high-priority projects simultaneously in a fast-paced environment.
- Innovative mindset with the ability to create memorable, audience-driven experiences.
- Attention to detail with a commitment to quality, consistency, and brand integrity.
- Travel approximately 25 nights per year.
- Demonstrated success fostering cross-functional collaboration and building alignment across complex organizational structures.
- Flexible and adaptable, able to navigate change while maintaining focus on key business outcomes.
- Proven experience in brand development and marketing management.
Benefits
- Competitive pay with multiple bonus opportunities and potential for annual merit increases
- Excellent health benefits including Medical, Dental & Vision Insurance
- Onsite Health & Wellness Center for employees and eligible family members
- Company-paid Life Insurance and Short & Long-Term Disability
- Robust retirement offerings including: A fully vested Pension Plan after 5 years
- A 401(k) with generous employer match
- Paid time off including 11 Paid Holidays
- A strong culture of stability, community, and innovation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event managementtrade show operationscorporate marketingpresentation skillsreporting skillsdata visualizationbudget managementKPI developmentprocess improvementlogistics management
Soft skills
time managementresource managementorganizational skillscross-functional collaborationattention to detailflexibilityadaptabilityinnovative mindsetcommitment to qualityability to manage multiple projects
Certifications
Bachelor's degree