STICKERSTARS

Senior Marketing Manager – B2B Strategy, Content Distribution

STICKERSTARS

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Salary

💰 €40,000 - €42,000 per year

Job Level

Senior

About the role

  • You are responsible for the B2B content and channel strategy across two business units and ensure our messages reach the right audiences — and convert into qualified leads.
  • You act as the subject-matter lead for content strategy & distribution, work closely with the CMO, and remain hands-on enough to produce copy, concepts, or briefings yourself when needed.
  • Develop a clear content and channel strategy for our target audiences.
  • Define messaging, storylines, and formats across the journey from awareness to lead/opportunity.
  • Derive a focused channel setup based on our past experiences (currently mainly email marketing/automation, LinkedIn, Meta) and run structured tests of new measures.
  • Create or co-create landing page copy, email flows, campaign hooks, short video/podcast briefs, and social copy.
  • Manage the operational marketing team and external specialist service providers through clear briefings and constructive feedback.

Requirements

  • 5+ years of experience in B2B marketing in acquisition-oriented environments (e.g., agency, SaaS, events, consulting), ideally with a focus on content/channel strategy and demand generation.
  • Strong channel knowledge for LinkedIn, email/CRM, paid social, and landing pages — you know what content works where.
  • Strong conceptual and storytelling skills: you think from the market and audience perspective and can develop clear lead magnets, messages, hooks, and CTAs.
  • Proven AI and automation experience in marketing: you have worked extensively with AI tools and automated workflows or reporting and can bring and further professionalize this setup here.
  • You combine strategic thinking with a hands-on mentality: you can build systems but also produce content and launch campaigns yourself.
  • Excellent German and confident English.
Benefits
  • Hybrid setup & flexible working hours: because work is something you do, not a place you go.
  • Family-friendly environment: we provide a workplace that respects family commitments and enables employees to succeed sustainably both professionally and personally.
  • Exclusive employee benefits: job ticket (public transport), Urban Sports membership, bike leasing, contribution to company pension, professional development opportunities, and more.
  • Close sparring with the CMO and the founding team.
  • Existing setup of a performance marketer, working students, and external providers that you will lead content-wise and expand with additional FTEs over time.
  • Regular team events and off-site retreats.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent strategychannel strategyemail marketingautomationcopywritingstorytellinglead generationAI toolscampaign management
Soft Skills
strategic thinkinghands-on mentalityconceptual skillsaudience perspectivecommunicationfeedbackteam managementcreativityproblem-solvingcollaboration