STICKERSTARS

Senior B2B Marketing Manager – AI-driven Content Growth

STICKERSTARS

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Salary

💰 €60,000 - €90,000 per year

Job Level

Senior

About the role

  • You are responsible for the B2B content and channel strategy across two business units and ensure our messages reach the right audiences — and convert into qualified leads.
  • You are the functional lead for content strategy & distribution, work closely with the CMO, and remain hands-on enough to produce copy, concepts, or briefs yourself when needed.
  • Develop a clear content and channel strategy.
  • Create or co-create landing page copy, email flows, campaign hooks, short video/podcast briefs, and social copy.
  • Manage the operational marketing team as well as external specialized vendors through clear briefs and feedback.

Requirements

  • 5+ years of experience in B2B marketing within acquisition-focused environments (e.g., agency, SaaS, events, consulting), ideally with a focus on content/channel strategy and demand generation.
  • Strong channel knowledge for LinkedIn, Email/CRM, Paid Social, and landing pages — you know what content works where.
  • Strong in conceptualization and storytelling: you think from market and audience perspectives and can develop clear lead magnets, messages, hooks, and CTAs.
  • Solid AI and automation experience in marketing: you have worked extensively with AI tools and automated workflows/reporting and can bring this setup to us and further professionalize it.
  • You combine strategic thinking with a hands-on mentality: you can build a system but also produce content and launch campaigns yourself.
  • Plus: You think in funnels and create high-converting content & marketing assets inspired by Alex Hormozi.
  • Very good German skills, confident English.
Benefits
  • Hybrid setup & flexible working hours: because work is something you do, not where you go.
  • Family-friendly: we provide a work environment that considers family commitments and enables employees to succeed sustainably both professionally and personally.
  • Exclusive employee benefits: job ticket (public transport), Urban Sports membership, bike leasing, employer pension contributions, training and development opportunities, and more.
  • Close collaboration with the CMO and the founding team.
  • Existing setup of a performance marketer, working students, and external providers that you will lead on content and expand with additional FTEs over time.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcontent strategydemand generationcopywritingconceptualizationstorytellinglead magnetsCTAsAI toolsautomation
Soft Skills
strategic thinkinghands-on mentalitycommunicationteam managementfeedbackaudience perspective