Head of Marketing

STF Recruiting Academy für Startups

Head of Marketing leading the marketing setup for a D2C brand with international ambitions. Focusing on scalable performance strategies and team development for US expansion.

Posted 5/9/2026full-timeRemote • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Build and structure the entire marketing setup with a clear focus on scalable performance frameworks.
Develop and manage a holistic marketing strategy across all relevant channels (Meta, TikTok, Google).
Build and lead a performance team (e.g., UGC, Creative Strategy, Design) and further develop existing structures.
Define clear KPIs, manage budgets across all channels, and develop an integrated brandformance approach.
Develop and implement internationalization strategies (DACH, USA) in close collaboration with E‑commerce, Brand, and external partners.

Requirements

What you’ll need

Several years of experience in performance or growth marketing within a scaling D2C environment, ideally in fashion or streetwear.
Demonstrable track record of scaling paid channels with a focus on profitable growth.
Experience building teams and structures during dynamic growth phases.
Strong understanding of full-funnel marketing and the integration of brand and performance.
Hands-on mentality combined with strategic thinking and a strong sense for target audiences, trends, and culture.

Benefits

Comp & perks

A key role with significant scope to shape the entire marketing setup.
Opportunity to build and lead your own team long-term.
The chance to scale a D2C brand internationally to nine-figure revenue.
Direct collaboration with the founder and executive management.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketingpaid channelsKPI managementbudget managementinternationalization strategiesfull-funnel marketingbrandformance approachscalable performance frameworksD2C marketing

Soft Skills

team buildingstrategic thinkinghands-on mentalityunderstanding of target audiencestrend awarenesscultural awarenessleadershipcollaborationcommunicationorganizational skills