Drive organic growth across the student lifecycle by optimizing conversion funnels, amplifying referrals, and enhancing product-led acquisition features.
Experiment and iterate on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.
Develop and refine pricing strategies and cross-sell experiences to maximize student lifetime value across programs.
Partner with engineering and data to improve our growth data platform, including marketing attribution, tracking infrastructure, and experiment tooling.
Be the voice of the student — deeply understand user behavior and use those insights to inform roadmap and product decisions.
Communicate vision and priorities clearly across stakeholders, making smart trade-offs and aligning teams toward shared growth goals.
Requirements
10+ years of consumer facing growth product management experience
A BA/BS degree in a quantitative discipline: computer science, statistics, applied mathematics, operations research, engineering, economics, etc.
A track record of driving organic growth through product experiments and initiatives.
You are highly analytical (proficient in SQL & data visualizations) with strong communication skills to relay those insights
Ability to build relationships and influence decisions at various levels across all different team members
Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities
You aren’t afraid to roll up your sleeves and be hands on to get the job done
Bonus points if:
You have previous startup experience especially at B2B2C or B2C EdTech/Healthcare.
Understanding of technical aspects of software development (ex. should be able to search through GitHub).
Experience working with Marketing Attribution and integrating/building tools to centralize data tracking.
Benefits
Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2025
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.