Salary
💰 $157,000 - $198,000 per year
Tech Stack
BigQueryPostgresReactRubyRuby on RailsSQLTypeScript
About the role
- Build Full-Stack Student-facing experiences:
- Build an LLM-powered support experience for onboarding Students
- Launch referral systems, new landing pages, and re-engagement campaigns
- Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
- Experiment and Optimize:
- Optimize performance from client bundles and CDNs to Rails and PostgreSQL
- Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
- Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
- Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement
- Build Analytics Infrastructure:
- Implement reliable event tracking and conversion attribution across our digital properties
- Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations
- Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team
Requirements
- 7+ years of experience in full-stack or growth-focused engineering roles.
- Fluency in SQL and comfort with relational databases and warehouses
- Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels
- A product and business mindset — you care about impact, not just implementation
- Bonus points if:
- - You’re comfortable in our stack: React, TypeScript, Ruby on Rails, and PostgreSQL
- - You’re an expert with A/B testing (e.g., Optimizely, LaunchDarkly, or custom tools)
- - You’ve worked in a direct-to-consumer (D2C) startup environment
- - You’ve owned end-to-end attribution infrastructure
- We do not have a bonus structure at this time so all cash compensation will come in the form of base salary.
- The total compensation package will also include our benefits package and an equity (ISOs) package.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
full-stack developmentSQLRuby on RailsPostgreSQLReactTypeScriptA/B testingevent trackingconversion attributiondata analysis
Soft skills
collaborationproduct mindsetbusiness mindsethypothesis generationprioritizationinterpretation of resultsoptimizationcommunicationproblem-solvinguser experience focus