Stepful

Go-To-Market Strategy Manager

Stepful

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Drive the strategy and execution plan for launching new educational programs, from market analysis through to successful market entry.
  • Conduct comprehensive market research to identify opportunities for new programs and validate demand. Utilize insights to inform program development and positioning strategies.
  • Own and achieve the student success metrics for new programs, including learning outcomes, student certification, and satisfaction rates.
  • Work closely with healthcare partners to ensure students are having a meaningful lab and clinical experience.
  • Work cross-functionally with our product, learning, operations, and sales teams to provide visibility into new program launches and help inform their roadmaps.
  • Establish and monitor key performance indicators for program launches, making data-driven decisions to optimize strategy and execution.

Requirements

  • 3+ years of consulting or business operations experience in a direct-to-consumer startup, preferably in an EdTech or healthcare environment
  • High analytical rigor and ability to monitor metrics, successfully developing action plans to meet business goals
  • Scrappiness and ability to thrive in a fast-paced, ambiguous environment
  • Bonus points if:
  • You have EdTech or healthcare experience
  • You have startup experience
  • You’ve supported adult learners online
  • You have an MBA and/or Master’s in Education
Benefits
  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2025

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market analysisprogram developmentdata-driven decision makingkey performance indicatorsstudent success metricslearning outcomesstudent certificationsatisfaction rates
Soft skills
analytical rigorscrappinessability to thrive in fast-paced environmentscross-functional collaboration
Certifications
MBAMaster’s in Education
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