Director, Marketing Technology

Step

Marketing technology director building attribution, data pipelines, and campaign tooling for Step’s mobile-first banking platform. Bridging Marketing, Product, and Engineering while scaling consumer financial products.

Posted 8/17/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing marketing technology ecosystems, including CDP and MMP platforms, while ensuring compliance and data quality. Proficient in building analytical tools and reporting frameworks to support marketing initiatives and drive campaign performance.

Highest-signal resume keywords

Marketing Technology ManagementSQL ProficiencyCDP ExperienceMobile Attribution ExpertisePython or JavaScript Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLPythonJavaScriptData AggregationAnalytics ToolingAttributionCampaign MeasurementData ModelingEvent-Driven ArchitecturesLifecycle Messaging

Tools & Technologies

SegmentAppsFlyerBrazeGoogle Analytics 4MetaTikTokCloud Data WarehousesFunnel

Industry Keywords

Martech StackPrivacy ComplianceData QualityConversion APIsDeduplicationIncrementality AnalysisCampaign-Driven Traffic

Tech Stack

Tools & technologies

CloudJavaScriptPythonSQL

About the role

Key responsibilities & impact

Own the architecture, roadmap, and day-to-day operation of Step’s marketing technology ecosystem, including CDP, MMP, lifecycle messaging, data aggregation, and analytics tooling
Establish documentation, QA, governance, reliability, and privacy-compliance standards
Manage marketing technology partners including Segment, AppsFlyer, Braze, and Funnel
Configure, validate, and maintain paid-channel integrations with Meta, Google, TikTok, and similar platforms
Own attribution and mobile measurement, including SKAN/postback configuration, conversion windows, deduplication, and channel-level data quality
Partner on GA4 implementation, event taxonomy, funnel conversion configuration, custom reporting, and incrementality analysis
Build and maintain pipelines and data models for marketing reporting, audience segmentation, and campaign measurement
Develop self-serve analytical tools, dashboards, and automations for marketers
Own the technical build of Step’s monthly rewards and offers program, including targeting, delivery, tracking, and post-campaign analysis
Support lifecycle and CRM campaign execution in Braze through triggers and data feeds
Serve as Marketing’s technical counterpart to Product, Engineering, and Data
Report to the Chief Marketing Officer
Start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team

Requirements

What you’ll need

7+ years across software engineering, data engineering, or marketing technology, including meaningful hands-on engineering experience
Proven experience owning a modern martech stack at a consumer company
Experience with a CDP such as Segment, an MMP such as AppsFlyer, Adjust, or Branch, and lifecycle platforms such as Braze
Strong SQL skills
Working proficiency in Python or JavaScript
Comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses
Deep understanding of mobile and web attribution, including conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality
Bachelor’s degree or equivalent combination of education, training, and experience
Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes

Benefits

Comp & perks

Stock options
Medical insurance
Dental insurance
Vision insurance
Company-paid life insurance
401k plan with Safe Harbor company matching
Flexible vacation policy
Paid company holidays
12 weeks paid parental leave with flexible return to work
Company-provided technology package
Reasonable accommodations throughout the application and interview process