Director, Product Marketing

Step

Product marketing leader scaling Step’s mobile-first banking and borrowing products for the next generation. Leading go-to-market, lifecycle marketing, customer retention, and team development.

Posted 8/17/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies and full-funnel lifecycle marketing, with a strong focus on product marketing in B2C technology. Proven ability to drive customer engagement, retention, and growth through data-driven insights and cross-functional collaboration.

Highest-signal resume keywords

Product Marketing ExperienceLifecycle Marketing ManagementData-Driven Decision MakingStrong Written Communication SkillsTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCustomer Lifecycle GrowthProduct Roadmap DevelopmentCampaign ExecutionAnalytical Mindset

Soft Skills

CollaborationCustomer AdvocacyCreative Problem Solving

Tools & Technologies

BrazeMixpanelLookerClaudeTwilio

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

B2C TechnologyConsumer AppGo-To-Market StrategyLoyalty ProgramsGamification

About the role

Key responsibilities & impact

Lead go-to-market strategy, planning, and launches across core banking, credit, rewards, lending, and investing
Own cross-functional operations between Step and Beast Industries, including collaborations, product integrations, and partnership expansion
Drive full-funnel lifecycle marketing from awareness through engagement and retention
Deliver loyalty and gamification programs at scale
Partner with marketing to execute campaigns driving signups, expansion, and product adoption
Advocate for customers through research and discovery, translating needs into product roadmap insights
Partner with product, design, customer support, engineering, and other functions to improve conversion and retention
Oversee annual and quarterly plans driving customer-lifecycle growth and high-impact learnings
Build, develop, and mentor the product marketing and lifecycle marketing team
Report to the Chief Marketing Officer

Requirements

What you’ll need

8+ years of marketing experience
5+ years of product marketing experience
Preference for some startup-environment experience
Product marketing experience across the funnel in B2C technology and/or a consumer app
Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
Strong written communication skills and ability to craft clear, compelling narratives for unique audiences
Analytical and experimental mindset; ability to use data and insights to generate ideas, make decisions, and drive growth
Experience with Braze
Experience with Mixpanel
Experience with Looker
Experience with Claude
Experience with Twillio
Bachelor's degree or equivalent combination of education, training, and experience

Benefits

Comp & perks

Competitive compensation
Stock options
Generous medical insurance
Dental insurance
Vision insurance
Company-paid life insurance
401k plan with Safe Harbor company matching
Flexible vacation policy
Paid company holidays
12 weeks paid parental leave with flexible return to work
Company-provided technology package
Reasonable accommodations throughout the application and interview process