Director of Product Marketing

Steer Health

Director of Product Marketing at Steer Health, leading product market strategies and customer advocacy for AI healthcare solutions. Collaborating with product, sales, and customer success teams to define the market category.

Posted 4/14/2026full-timeIrving • Texas • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the "AI Workforce for Healthcare" story from category creation to product-level messaging
Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence
Know the market cold, build battlecards and positioning frameworks to help sales win
Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides
Turn 109 customer organizations into advocates, case studies, and expansion opportunities
Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations
Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to programming to post-event pipeline sequences
Define marketing metrics across pipeline contribution, win rates, engagement, and displacement

Requirements

What you’ll need

7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
Proven track record owning positioning for both enterprise and mid-market segments simultaneously
Exceptional writer - executive-grade narrative and punchy sales copy in the same week
Experience launching an AI or automation product in a regulated industry
Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
Has built sales enablement materials that field teams actually reach for
Experience at a category-creating company, not a fast-follower
Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
Has marketed to both health system C-suite and independent practice operators
Background touching clinical workflow, revenue cycle, or patient access
Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points

Benefits

Comp & perks

Health, Vision, Dental and Life Insurance
2 weeks PTO + Holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS product marketingAI product launchsales enablement materialspositioning frameworksmarketing metricsnarrative writingsales copywritingcustomer advocacypipeline contribution analysisobjection-handling guides

Soft Skills

strategic thinkingscrappy problem-solvingexceptional writingcollaborationcommunicationmarket knowledgeadvocacy buildingevent programmingcustomer engagementbuyer journey mapping