Director of Product Marketing
Steer Health
full-time
Posted on:
Location Type: Hybrid
Location: Irving • Texas • United States
Visit company websiteExplore more
Job Level
About the role
- Own the "AI Workforce for Healthcare" story from category creation to product-level messaging
- Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence
- Know the market cold, build battlecards and positioning frameworks to help sales win
- Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides
- Turn 109 customer organizations into advocates, case studies, and expansion opportunities
- Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations
- Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to programming to post-event pipeline sequences
- Define marketing metrics across pipeline contribution, win rates, engagement, and displacement
Requirements
- 7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
- Proven track record owning positioning for both enterprise and mid-market segments simultaneously
- Exceptional writer - executive-grade narrative and punchy sales copy in the same week
- Experience launching an AI or automation product in a regulated industry
- Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
- Has built sales enablement materials that field teams actually reach for
- Experience at a category-creating company, not a fast-follower
- Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
- Has marketed to both health system C-suite and independent practice operators
- Background touching clinical workflow, revenue cycle, or patient access
- Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
- Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points
Benefits
- Health, Vision, Dental and Life Insurance
- 2 weeks PTO + Holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS product marketingAI product launchsales enablement materialspositioning frameworksmarketing metricsnarrative writingsales copywritingcustomer advocacypipeline contribution analysisobjection-handling guides
Soft Skills
strategic thinkingscrappy problem-solvingexceptional writingcollaborationcommunicationmarket knowledgeadvocacy buildingevent programmingcustomer engagementbuyer journey mapping