Steer Health

Content Specialist

Steer Health

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • We are looking for a creative, organized, and detail-oriented Content Specialist who thrives in a fast-paced startup environment and knows how to create high-performing content that resonates with healthcare organizations and their patients.
  • In this role, you will play a key part in developing and managing content that drives engagement and enhances visibility across our clients’ digital platforms.
  • You'll work closely with internal teams and clients to create, schedule, and optimize high-performing content aligned with client goals and Steer Health’s brand standards.
  • This role requires someone who can balance creativity with analytics, move quickly from idea to execution, and collaborate across teams to bring healthcare stories to life.

Requirements

  • Exceptional written and verbal communication skills, with a strong command of grammar, tone, and storytelling for diverse audiences
  • Demonstrated experience creating SEO-optimized content, including blogs, social posts, and local listings, with an understanding of keyword strategy and on-page SEO techniques
  • Create high-performing SEO and SEM content, with a focus on ranking for competitive healthcare keywords.
  • Proficient in using content management systems (e.g., WordPress), social media scheduling tools, and Google My Business
  • Strong organizational and project management skills, with the ability to manage multiple content calendars, deadlines, and client deliverables simultaneously
  • Detail-oriented and quality-focused, ensuring that all content is accurate, error-free, and aligned with client branding
  • Self-starter with excellent time management, capable of working independently in a fully remote environment while maintaining accountability
  • Client-focused mindset, with the ability to gather and interpret client goals and translate them into actionable content strategies
  • Comfortable collaborating with cross-functional teams, including design, web development, and client success, to ensure seamless content execution
  • 3-5 years of professional experience in content creation, digital marketing, or content strategy, ideally within the healthcare or patient engagement space
  • Experience working with healthcare, B2B, or regulated industries, with an understanding of compliance standards (e.g., HIPAA), patient trust, and provider reputation management
  • Skilled in keyword research and competitive analysis, with the ability to identify high-value keywords used by competing healthcare organizations to help drive patient traffic and improve search rankings
  • Deep understanding of social media best practices, particularly for healthcare providers looking to build trust, improve education, and enhance patient-provider communication across platforms like Facebook, Instagram, and LinkedIn
  • Strong client communication skills, with the ability to interpret feedback from healthcare professionals and translate it into patient-friendly, accurate, and engaging content
  • Basic understanding of web publishing and HTML, helping ensure content is not only readable and accessible but also structured in a way that supports health literacy and user experience for patients
  • Startup mindset - comfortable with ambiguity, speed, and taking ownership without heavy process.
  • Strong storytelling ability: able to turn data, trends, or complex healthcare workflows into content that connects.
  • Organized and detail-oriented, with the ability to juggle multiple projects and meet deadlines.
  • Experienced in working cross-functionally with design, product, and sales teams in a startup setting.
Benefits
  • Fully remote work environment
  • Competitive salary
  • Medical insurance
  • Opportunities for professional growth in a rapidly scaling company

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOSEMcontent creationkeyword researchon-page SEOcontent management systemsHTMLdigital marketingproject managementcompetitive analysis
Soft skills
written communicationverbal communicationorganizational skillstime managementclient-focused mindsetcollaborationdetail-orientedstorytellingself-starterability to work independently
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