We are looking for a creative, organized, and detail-oriented Content Specialist who thrives in a fast-paced startup environment and knows how to create high-performing content that resonates with healthcare organizations and their patients.
In this role, you will play a key part in developing and managing content that drives engagement and enhances visibility across our clients’ digital platforms.
You'll work closely with internal teams and clients to create, schedule, and optimize high-performing content aligned with client goals and Steer Health’s brand standards.
This role requires someone who can balance creativity with analytics, move quickly from idea to execution, and collaborate across teams to bring healthcare stories to life.
Requirements
Exceptional written and verbal communication skills, with a strong command of grammar, tone, and storytelling for diverse audiences
Demonstrated experience creating SEO-optimized content, including blogs, social posts, and local listings, with an understanding of keyword strategy and on-page SEO techniques
Create high-performing SEO and SEM content, with a focus on ranking for competitive healthcare keywords.
Proficient in using content management systems (e.g., WordPress), social media scheduling tools, and Google My Business
Strong organizational and project management skills, with the ability to manage multiple content calendars, deadlines, and client deliverables simultaneously
Detail-oriented and quality-focused, ensuring that all content is accurate, error-free, and aligned with client branding
Self-starter with excellent time management, capable of working independently in a fully remote environment while maintaining accountability
Client-focused mindset, with the ability to gather and interpret client goals and translate them into actionable content strategies
Comfortable collaborating with cross-functional teams, including design, web development, and client success, to ensure seamless content execution
3-5 years of professional experience in content creation, digital marketing, or content strategy, ideally within the healthcare or patient engagement space
Experience working with healthcare, B2B, or regulated industries, with an understanding of compliance standards (e.g., HIPAA), patient trust, and provider reputation management
Skilled in keyword research and competitive analysis, with the ability to identify high-value keywords used by competing healthcare organizations to help drive patient traffic and improve search rankings
Deep understanding of social media best practices, particularly for healthcare providers looking to build trust, improve education, and enhance patient-provider communication across platforms like Facebook, Instagram, and LinkedIn
Strong client communication skills, with the ability to interpret feedback from healthcare professionals and translate it into patient-friendly, accurate, and engaging content
Basic understanding of web publishing and HTML, helping ensure content is not only readable and accessible but also structured in a way that supports health literacy and user experience for patients
Startup mindset - comfortable with ambiguity, speed, and taking ownership without heavy process.
Strong storytelling ability: able to turn data, trends, or complex healthcare workflows into content that connects.
Organized and detail-oriented, with the ability to juggle multiple projects and meet deadlines.
Experienced in working cross-functionally with design, product, and sales teams in a startup setting.
Benefits
Fully remote work environment
Competitive salary
Medical insurance
Opportunities for professional growth in a rapidly scaling company
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
written communicationverbal communicationorganizational skillstime managementclient-focused mindsetcollaborationdetail-orientedstorytellingself-starterability to work independently