Stealth Mode

Creative Strategist

• Work with the CEO and our video team to ideate, draft, and produce video ads that convert at scale.
• Constantly analyze creative performance to iterate and improve existing ads, testing new hooks and visual angles to extend the life of winning campaigns.
• We are always expanding our network of actors to star in our videos.
• With guidance from the CEO, you’ll research the ideal customer persona, their problems, desires, needs, fears and decision set to inform the creative strategy.
• Work with the CEO and our media buyers to continuously improve results through a/b and multivariate testing of creative variables.
• Monitor creative trends and competitor strategies in our target industries to stay ahead of the curve.
• Audit creative performance on each account twice weekly for insights and test opportunities.
• Ensure all ads created by the video editing team are up to spec, work collaboratively with them to communicate our sales message in the visual language of video.
• Work with the CEO and our development team to continuously improve the revenue per visitor and conversion rate of our landing pages and ads.

Creative Strategist – Meta, TikTok Ads