Senior CRM, Marketing Insights Analyst

Staysure Group

Senior CRM & Marketing Insights Analyst utilizing advanced analytics to drive marketing decisions for Staysure Group in a hybrid work environment.

Posted 5/23/2026contractNorthampton • 🇬🇧 United KingdomSenior💰 £56,000 - £60,000 per yearWebsite

Tech Stack

Tools & technologies

AWSAzureCloudGoogle Cloud PlatformSQLTableau

About the role

Key responsibilities & impact

Analyse customer, transactional, and behavioural data from the Single Customer View (SCV), Data Warehouse, and other data sources to identify opportunities to improve acquisition, retention, cross-sell, and upsell performance.
Generate actionable customer insights to support CRM and lifecycle marketing strategies, including triggered journeys and tailored renewal and retention programmes.
Identify key churn drivers and develop leading indicators to support proactive marketing interventions.
Build customer profiles and segmentation frameworks to identify high-value, high-margin, and at-risk customer groups.
Design and implement engagement scoring and customer prioritisation models to improve marketing targeting and effectiveness.
Deliver detailed post-campaign analysis, measuring campaign performance and identifying opportunities for optimisation.
Monitor performance trends, forecast gaps, and provide insight into variances against business plans to support commercial decision-making.
Translate complex analysis into clear, compelling reports, dashboards, and presentations for senior stakeholders and non-technical audiences.
Collaborate with teams across Marketing, CRM, Data, and Commercial functions to drive a data-led culture and promote best practice in analytics and insight generation.

Requirements

What you’ll need

Degree in Computer Science, Statistics, Mathematics, Data Science, or another quantitative discipline.
Significant experience in CRM, Marketing Analytics, or Customer Insight roles.
Advanced SQL skills with strong experience applying statistical techniques to customer and marketing data.
Experience working with large datasets, data warehousing platforms (such as Snowflake), and cloud-based analytics environments including AWS, Azure, or GCP.
Strong analytical capability, including data manipulation, statistical analysis, and insight generation.
Expertise in data visualisation and reporting tools such as Tableau and Power BI.
Experience using marketing analytics and campaign management platforms such as FastStats.
Experience building predictive, propensity, or next-best-action models would be advantageous.
Exposure to machine learning techniques and predictive analytics is desirable.
Strong communication skills with the ability to present complex insights clearly to a range of stakeholders.

Benefits

Comp & perks

Perkbox from day 1! 🎁 Discounts, bonuses and awards!
26 days paid holidays plus bank holidays, +1 day leave for every year of service up to 30 standard days.
Health and fitness, private medical insurance💪🏥 Following the successful completion of any probation period, membership to the company PMI & gym scheme is offered with the option to add additional family members.
Discounted travel insurance 🌴 Discounted travel insurance policies with Staysure.
5% matched pension, auto enrolment after 3 months.
Up to 5% company bonus💷 Earn up to 5% annual bonus. Depending on company and personal performance.
Fantastic team social events, including parties and on-site social Fridays.
Up to 2 milestone gifts per year.
A subsidised on-site canteen and Costa Coffee in Northampton.
We'll support you with costs if you're someone who likes to cycle to work.
We are committed to supporting our community and offer 1 day of volunteering a year for every employee.
Health Assured who provide mental wellbeing support can be accessed through Perkbox.
With the option to work from anywhere, colleagues can enjoy the benefit of travelling to new destinations.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLstatistical techniquesdata manipulationstatistical analysisdata visualisationreportingpredictive modelspropensity modelsmachine learningpredictive analytics

Soft Skills

analytical capabilitycommunication skillscollaborationinsight generationpresentation skills