Director – Marketing, Vice President

Stayntouch

Director / VP of Marketing leading global marketing strategy for hospitality technology company Stayntouch. Focus is on driving brand awareness, demand generation, and customer engagement.

Posted 5/14/2026full-timeRemote • Maryland • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and execute a comprehensive global marketing strategy aligned with company growth goals
Own brand awareness, demand generation, customer engagement, and pipeline acceleration
Build, mentor, and lead a high-performing marketing team while managing external agencies, freelancers, and vendors
Partner closely with Sales, Product, Customer Success, and executive leadership to align marketing with revenue and retention goals
Manage marketing budgets, KPIs, performance metrics, and ROI optimization
Build and scale a multi-channel demand generation engine across digital, email, paid/organic, ABM, content, partner, and field channels
Own pipeline creation, lead generation, conversion metrics, and marketing-sourced revenue contribution
Build and manage a revised MQL to SQL strategy and process
Optimize website growth strategy, SEO, conversion paths, and digital presence
Oversee marketing automation and campaign execution through HubSpot, Salesforce, and AI-powered tools
Lead strategy and execution for trade shows, conferences, customer events, sponsorships, hosted experiences, podcasts, and partner campaigns
Manage all operational logistics including vendors, timelines, budgets, swag, booth planning, and ROI analysis
Shape and strengthen Stayntouch’s brand positioning, messaging, and market presence
Lead content strategy across website, PR, social media, sales enablement, customer stories, and thought leadership
Build and optimize a modern marketing technology stack including CRM, automation, analytics, and reporting systems
Leverage AI platforms to improve content creation, campaign performance, personalization, and operational workflows
Continuously evaluate and implement emerging technologies to keep Stayntouch at the forefront of marketing innovation

Requirements

What you’ll need

8–10+ years of progressive B2B marketing experience, including senior leadership roles
Proven success building and scaling marketing strategy and hands-on execution in SaaS, hospitality technology, or high-growth technology environments
Strong experience marketing to hoteliers, hotel operators, ownership groups, or hospitality organizations
Demonstrated track record of driving measurable pipeline growth and revenue acceleration
Expertise in: HubSpot Salesforce Marketing automation platforms AI marketing tools SEO and website growth ABM and lead generation Event management and logistics PR and communications Brand strategy
Strong budgeting, KPI development, analytics, and ROI management experience
Exceptional communication, leadership, and project management skills
Highly organized, collaborative, and comfortable operating strategically and tactically in a lean, fast-moving environment

Benefits

Comp & perks

Competitive compensation
Benefits
Flexible work environment

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingmarketing strategydemand generationpipeline growthlead generationSEOmarketing automationevent managementanalyticsROI management

Soft Skills

leadershipcommunicationproject managementorganizational skillscollaborationstrategic thinkingtactical execution