Staycation India

CRM Manager

Staycation India

full-time

Posted on:

Location Type: Hybrid

Location: Paris • France

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About the role

  • Own CRM as a growth & performance lever
  • Act as the “product manager” of CRM, owning the global CRM architecture (lifecycle, segmentation, triggers) within Customer.io.
  • Build and execute a CRM roadmap aligned with business priorities (growth, liquidity, repeat, international expansion).
  • Translate complex business challenges (liquidity, inventory constraints, geography, seasonality, repeat usage) into scalable CRM solutions.
  • Design, build and optimize CRM workflows
  • Own and continuously improve automated CRM flows across the full customer lifecycle (activation, conversion, reactivation, cross-sell, repeat), in collaboration with Product Managers.
  • Define CRM data needs (events, attributes, signals) and work closely with Product and Data teams to unlock advanced personalization.
  • Implement experimentation frameworks (A/B tests, uplift measurement) and iterate based on results.
  • Own the newsletter system end-to-end
  • Redesign and operate a high-performing, scalable and personalized newsletter system.
  • Move from manual offer selection to automated, data-driven product selection based on availability, relevance and performance.
  • Monitor and continuously optimize newsletter impact on engagement and conversion.
  • Monitor performance & drive continuous improvement
  • Own CRM performance monitoring and reporting on a weekly basis.
  • Track both channel KPIs (CTOR, CVR, engagement) and business KPIs (bookings, GMV, repeat).
  • Identify performance drops, troubleshoot issues, and implement improvements quickly.
  • Collaborate across teams & share best practices
  • Work closely with Growth, Product, Data, Tech, Design, Brand and Supply teams to deliver CRM initiatives.
  • Support company-wide use of CRM tools and best practices (e.g. product communications, supply communications).

Requirements

  • Have 4+ years of experience in CRM or Lifecycle Marketing, with strong exposure to product and data.
  • Have hands-on experience with CRM tools such as Customer.io (or similar).
  • Are comfortable designing CRM architectures (segmentation, triggers, journeys - not just executing campaigns), and broadcast and newsletter systems.
  • Have strong data literacy: defining events and attributes, reading dashboards, running A/B tests and interpreting results.
  • Bring a business-first and performance-driven mindset, focused on GMV, conversion, repeat and LTV.
  • Have experience working closely with Product and Data teams.
  • Are structured, autonomous, and strong at prioritization.
  • Enjoy collaborating, aligning and sometimes negotiating with multiple stakeholders.
Benefits
  • Take ownership of a strategic CRM role with direct impact on growth and profitability.
  • Work on complex, stimulating challenges at the crossroads of product, data and marketing.
  • Build scalable CRM systems in a fast-growing, international marketplace.
  • Join a small, ambitious Growth team with strong autonomy, high standards and a test-and-learn culture.
  • Contribute to top company priorities: building of international demand, optimisation of marketplace liquidity, establishment of Staycation as the leader of the hoteltainment revolution.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRMlifecycle marketingsegmentationtriggersA/B testingdata literacyperformance monitoringautomated workflowspersonalizationnewsletter systems
Soft skills
collaborationprioritizationautonomynegotiationbusiness-first mindsetperformance-driven mindsetproblem-solvingcommunicationalignmentstructured thinking