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About the role
Key responsibilities & impact- Collaborate with the CEO and agency partners on campaign planning, development, and execution across email, paid media, webinars, events, and experimental channels.
- Own the day-to-day management of our marketing stack (Clay, HubSpot, Chili Piper, etc.), ensuring accurate setup, data hygiene, and campaign execution across platforms.
- Build and update landing pages, lead forms, and workflows to support campaign launches and lead capture efforts.
- Ensure accurate lead tracking, scoring, and routing to Sales; monitor and troubleshoot issues across the funnel.
- Build and deploy segmented email marketing campaigns, nurture sequences, and lifecycle flows.
- Test and iterate across the funnel, from new channels to optimizing our AI strategy, to find what drives results.
- Track and report on campaign performance metrics, such as open rates, CTRs, conversion rates, and pipeline impact, and flag optimization opportunities.
- Collaborate with Sales, Partnerships, RevOps, and other Marketing team members to support ABM initiatives and new tool integrations.
- Utilize firmographic, intent, and engagement data from tools like Clay and ZoomInfo to build and maintain segmented account lists for effective outbound and campaign targeting.
Requirements
What you’ll need- 3-5+ years of experience in B2B SaaS demand gen or marketing operations role. Experience in e-commerce SaaS is a huge plus.
- Experience across a number of demand generation tactics, including paid media, email marketing, SEM, SEO, content syndication, CRO, direct mail, and events
- Proficient in ABM tools, Claude Code, Hubspot, and Clay.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Analytical mindset; comfortable looking at performance dashboards and making recommendations.
- Excellent written and verbal communication skills.
Benefits
Comp & perks- Annual offsite retreats in beautiful locations like Park City or Mexico
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS demand generationemail marketingpaid mediaSEMSEOcontent syndicationCROproject managementcampaign performance metricslead tracking
Soft Skills
organizational skillsanalytical mindsetwritten communicationverbal communicationcollaborationtime managementproblem-solvingadaptabilityattention to detailcreativity