Senior Manager, New Media

States United Democracy Center

Senior Manager (New Media) at States United Democracy Center, developing innovative media strategies and managing relationships with digital content creators. Focused on expanding digital reach and engagement through emerging media platforms.

Posted 6/5/2026full-timeDistrict of Columbia, Massachusetts, New York • 🇺🇸 United StatesSenior💰 $110,000 per yearWebsite

About the role

Key responsibilities & impact

Perform all duties in accordance with States United’s values of integrity, inclusion, collaboration, innovation, and excellence.
Identify, cultivate, and manage relationships with content creators, podcast hosts, vendors, and emerging media outlets aligned with the organization’s mission, communications strategy, and target audiences.
Support the development and execution of new media strategies that complement earned media and advance organizational campaigns and priorities.
Identify opportunities to connect States United experts with content creators that expand the organization’s reach and engagement.
Negotiate and manage partnership terms, deliverables, and expectations with content creators to ensure alignment with organizational goals and messaging.
Coordinate and track creator participation in States United campaigns, events, and communications initiatives.
Track and analyze emerging trends in social platforms, digital storytelling, and creator ecosystems to inform forward-looking strategies.
Draft messaging briefs, creator talking points, and partnership materials to ensure message alignment for each campaign.
Collaborate with internal teams to translate complex policy issues into accessible digital narratives and content opportunities.
Work closely with members of the communications team to ensure alignment between traditional media outreach and new media efforts.
Assist in preparing spokespeople and clients for podcast interviews, livestreams, and other digital media opportunities.
Monitor new media coverage, online conversations, and creator activity related to the organization’s work and mission to identify the right strategies for each opportunity.
Track performance metrics for creator collaborations and digital partnerships and provide regular reporting and insights on reach, engagement, and overall impact.
Other communications tasks as required.

Requirements

What you’ll need

Bachelor's degree in Communications, Digital Media, Marketing, Public Affairs, or related fields
At least eight (8) years of experience in digital communications, creator engagement, media relations, or social media strategy
Demonstrated experience building relationships with creators, podcast hosts, or digital media platforms
Strong understanding of emerging social platforms, digital content ecosystems, and audiences
Experience managing partnerships or vendors related to digital campaigns
Strong writing and messaging skills, including experience drafting briefs or talking points for digital creators
Attention to detail and the ability to translate complex legal and research issues into accessible information for different audiences
Ability to manage multiple projects and timelines in fast-paced communications environments
Ability to work collaboratively with colleagues across teams in a demanding environment
Familiarity with digital analytics tools and social media monitoring platforms
Willingness and ability to commit up to 15% travel time for relationship building, conferences, and team meetings as needed
Willingness and ability to work beyond the normal workday, on weekends, and/or more than 40 hours a week as necessary
Professionalism, tact, and diplomacy in interactions with senior professionals and government officials
Display a positive attitude and demonstrated concern for people and community, self-confidence, common sense, good listening ability, and collaborative orientation.
Experience on democracy, public policy, or civic engagement issues strongly preferred.

Benefits

Comp & perks

100% employer-paid health, vision, and dental plans
Matching retirement plans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital communicationscreator engagementmedia relationssocial media strategywriting skillsdrafting briefsdigital content ecosystemsdigital analyticspartnership managementproject management

Soft Skills

relationship buildingattention to detailcollaborationprofessionalismtactdiplomacypositive attitudeself-confidencegood listeningcommon sense