Marketing and Publications Specialist

StartupBlink

Marketing & Publications Specialist creating engaging content from research data for StartupBlink. Transforming insights into compelling stories that generate awareness and business growth.

Posted 7/6/2026full-timeRemote • 🇲🇰 North MacedoniaJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging marketing content and optimizing digital strategies to enhance lead generation and SEO performance. Proficient in utilizing data-driven insights to inform marketing decisions and build strong relationships with clients and partners.

Highest-signal resume keywords

Content CreationSEO OptimizationInbound Lead GenerationData AnalysisRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Content DevelopmentKeyword ResearchCompetitor AnalysisCampaign DevelopmentData-Driven Insights

Soft Skills

Exceptional Written EnglishProactive ThinkingCreative Problem SolvingOrganizational SkillsStrong Communication Skills

Tools & Technologies

AI ToolsDigital Marketing PlatformsContent Management Systems

Industry Keywords

B2B MarketingStartupsInnovationEconomic DevelopmentPublic Relations

About the role

Key responsibilities & impact

Create compelling, insight-driven marketing content across digital and publication channels, turning research and data into engaging reports, articles, website content, newsletters, campaigns, and social media.
Execute inbound lead generation initiatives to increase marketing-qualified leads
Develop and support account-based marketing campaigns for strategic clients and partners
Optimize website content and landing pages to improve SEO and conversion rates
Conduct keyword research, competitor analysis, and other SEO initiatives
Analyze marketing performance and recommend improvements using data and insights
Support public relations activities, including media outreach and press releases
Build relationships with clients, partners, and media contacts
Experiment with new marketing ideas, content formats, and AI-powered workflows to improve efficiency and impact

Requirements

What you’ll need

Have at least 1 year of successful experience in a marketing role
Has exceptional written English (professional-level writing is essential)
Enjoys transforming research and data into engaging stories
Is proactive and brings ideas instead of waiting for instructions
Thinks creatively and challenges conventional approaches
Is organized and able to manage multiple projects simultaneously
Has strong relationship-building and communication skills
Is interested in startups, innovation, entrepreneurship, and economic development
Enjoys learning new technologies and using AI tools to improve productivity
Have experience creating high-quality written content
Have worked with startups, innovation programs, research organizations, or B2B companies
Thrives in a remote work environment
Wants to become a long-term contributor and future leader within the company

Benefits

Comp & perks

26 days of paid vacation annually