StartPlaying

Content Creator

• Concept, shoot, and edit short-form videos (approximately 15 per week), UGC-style content, and behind-the-scenes stories, sketches, updates, etc.
• Create a range of content, from high-quality polished assets to lo-fi authentic videos.
• Write engaging copy for posts, captions, scripts, and campaign materials that reflect StartPlaying’s brand tone.
• Write scripts and help produce long-form content; edit and repurpose long-form content for social.
• Repurpose content across channels to maximize reach and consistency.
• Curate UGC from ambassadors, creators, and customers.
• Manage the content calendar and coordinate scheduling across all platforms.
• Track trends, identify emerging formats, and adapt them in fresh, brand-appropriate ways.
• Create platform-specific content (graphics, short-form video, captions) for Instagram, TikTok, Threads, and others as needed.
• Monitor content performance metrics and optimize based on insights to hit reach, share, and engagement goals.
• Develop and refine strategies for posting, sharing, and distributing content.
• Engage with our online community by responding to comments and messages
• Collaborate with Product, Customer, and other internal teams where necessary
• Manage influencer and creator content, including coordination, approvals, and distribution.
• Become an expert on StartPlaying and the market we operate in to ensure authentic, knowledgeable content.
• Support events, including GM recruitment, email campaigns, and event page coordination.