Starling Bank

Marketing Manager – ME, APAC

Starling Bank

full-time

Posted on:

Location Type: Hybrid

Location: Dubai • 🇦🇪 United Arab Emirates

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Job Level

Mid-LevelSenior

About the role

  • Plan, execute, and optimise regional marketing programs aligned with business objectives in the Middle East and APAC.
  • Localise global campaigns for regional relevance, ensuring alignment with market dynamics and cultural nuances.
  • Partner with the central/global marketing team to implement content, messaging, and brand standards.
  • Own the planning and execution of regional events including conferences, roundtables, trade shows, partner events, and executive briefings.
  • Manage event calendars, logistics, speaker briefs, sponsorships, budget tracking, and on-site execution.
  • Drive post-event follow-up with sales to accelerate lead conversion and pipeline progression.
  • Coordinate regional content needs - whitepapers, case studies, solution briefs, blogs, and sales collateral.
  • Localise and adapt messaging to resonate with regional financial institutions and partners.
  • Support the development and execution of thought leadership initiatives targeting senior executives.
  • Support on regional PR and media campaigns to raise awareness.
  • Execute regional digital campaigns including email, social, paid media, and account-based marketing initiatives.
  • Track campaign performance and provide regular reporting on leads, pipeline contribution, and ROI.
  • Ensure alignment with the global marketing operations and demand generation teams.
  • Support regional partners with co-marketing programs, joint events, and sales enablement.
  • Develop strong relationships with consulting firms, system integrators, and distribution partners.
  • Work directly with the regional sales team to support pipeline generation, deal acceleration, and prospect engagement.
  • Create tailored presentations, messaging, and collateral as needed.
  • Maintain alignment on regional priorities, target accounts, and go-to-market plans.

Requirements

  • 4-5 years of experience in B2B sales and/or marketing with a strong track record of experience in go-to-market strategies within SaaS or enterprise technology environments.
  • Strong background in financial services, banking technology, or consulting (preferred).
  • Proven experience executing marketing and sales strategies across the Middle East and/or APAC regions.
  • Demonstrated success managing regional events and field marketing programs.
  • Strong understanding of executive buyer personas in financial services (C-level, digital transformation, technology leadership).
  • Experience supporting regional partners and channel ecosystems.
  • Excellent project management skills with the ability to operate independently in a highly matrixed environment.
  • Strong communication skills (written and verbal) and comfort collaborating with diverse stakeholders.
  • Ability to travel across the Middle East and APAC for events and sales support.
Benefits
  • **About Us**
  • You may be put off applying for a role because you don't tick every box. Forget that! While we can’t accommodate every flexible working request, we're always open to discussion. So, if you're excited about working with us, but aren’t sure if you're 100% there yet, get in touch anyway. We’re on a mission to radically reshape banking – and that starts with our brilliant team. Whatever came before, we’re proud to bring together people of all backgrounds and experiences who love working together to solve problems.
  • When you provide us with this information, you are doing so at your own consent, with full knowledge that we will process this personal data in accordance with our Privacy Notice. By submitting your application, you agree that Engine by Starling and Starling Bank will collect your personal data for recruiting and related purposes. Our Privacy Notice explains what personal information we will process, where we will process your personal information, its purposes for processing your personal information, and the rights you can exercise over our use of your personal information.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B salesmarketing strategiesgo-to-market strategiesevent managementdigital marketingcontent creationlead conversionpipeline progressioncampaign performance trackingROI analysis
Soft skills
project managementcommunication skillscollaborationrelationship buildingindependent operationcultural awarenessadaptabilitystrategic thinkingproblem-solvingstakeholder engagement