Marketing Associate – North America
Starling Bank
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteJob Level
JuniorMid-Level
About the role
- Assist in the setup, execution, and reporting of marketing campaigns across email, digital channels, social media, and ABM platforms.
- Manage campaign workflows, data hygiene, and lead routing in coordination with the global marketing operations team.
- Support the optimisation of sales and marketing automation processes (HubSpot) and ensure best practices are followed.
- Build and maintain dashboards, reports, and analytics to track campaign and event performance and pipeline contribution.
- Support the planning and logistics of regional events such as conferences, podcasts, roundtables, partner events, and trade shows.
- Coordinate registrations, venue logistics, materials, shipments, vendor management, and on-site support.
- Execute follow-up processes to ensure leads are recorded effectively to support sales and tracked in the CRM.
- Assist with the execution of joint campaigns, events, and co-marketing programs with consulting, advisory, and technology partners.
- Coordinate partner deliverables including content, digital assets, timelines, and reporting.
- Help maintain strong communication and project alignment with partner teams.
- Coordinate regional content needs.
- Support content localisation, coordination, and distribution across North American marketing channels.
- Manage updates to regional collateral, landing pages, templates, and campaign assets.
- Work cross-functionally to meet content needs for events, digital campaigns, and sales enablement.
- Collaborate closely with the North American sales teams to ensure marketing activities are aligned to pipeline needs.
- Provide market insights, event insights, and campaign metrics to help accelerate sales cycles.
- Maintain strong communication around target accounts, event follow-ups, and campaign calendars.
- Proactively source, qualify, and engage new business leads through research-driven methods, with a strong emphasis on leveraging platforms like LinkedIn Sales Navigator to identify target companies and decision-makers.
- Help conduct outbound prospecting through personalised communication channels (email, social, calls) to generate qualified meetings and pipeline opportunities.
- Collaborate closely with the sales team to perform market intelligence gathering, helping to refine target personas, analyze competitor activity, and identify emerging industry trends.
Requirements
- 2 years of marketing experience in B2B SaaS, fintech, or enterprise technology (financial services experience preferred).
- Experience supporting events and external-facing marketing programs
- Hands-on experience with marketing automation and CRM tools (HubSpot preferred)
- Strong understanding of digital marketing, campaign operations, and field marketing
- Detail-oriented, organised, and comfortable managing multiple projects simultaneously
- Strong communication skills and the ability to collaborate across teams and functions
- Familiarity with the financial services industry (banking, consulting, fintech) is a plus.
- Ability to occasionally travel within North America for events or team meetings
Benefits
- Medical, Dental, and Vision insurance plan options
- 401(k) with company match of 100% of the first 4%
- Company-paid Long-Term Disability, and Life and AD&D insurance
- Optional ancillary benefits such as Short-term Disability, Accident Insurance, Legal & ID Protection, and more
- 20 days annual vacation PTO and 11 Paid Holidays
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationcampaign operationsdata hygienelead routingevent planningcontent localisationdigital marketinganalyticsoutbound prospectingmarket intelligence
Soft skills
detail-orientedorganisedstrong communicationcollaborationproject management