Growth Marketing

• - Define the growth strategy and set ambitious KPIs for customer acquisition, product adoption and usage, and lifetime value across all reporting teams.
• - Lead, mentor, and develop the Web & SEO, Optimisation, Customer Engagement, and Paid Digital teams to accelerate customer acquisition, and improve engagement and retention.
• - Ensure all channel strategies and engagement programmes are aligned to overall business and marketing goals.
• - Own and oversee the digital media strategy to deliver against business and marketing goals. This includes owning all paid digital channels bought in-house, overseeing outsourced media to agencies, and managing the digital advertising tech stack.
• - Own the web and organic search strategy to accelerate customer and product acquisition, and improve our support content for existing customers. Oversee the full organic journey, inclusive of the app stores, and our presence on third-party review/profile sites such as Google My Business.
• - Identify new opportunities through emerging channels.
• - Manage the MarTech stack and relationships with Data and Engineering.
• - Lead the strategy for customer retention and engagement through lifecycle engagement programmes.
• - Own the customer engagement programmes for all products, specifically overseeing the development and execution of customer lifecycle journeys for both Retail and SME segments.

Director of Growth Marketing

Growth Manager, Equity

VP Research & Value Creation

Growth Marketing Lead

Growth Executive

Growth Marketing Manager