Director of Demand Generation

STARLIMS

Director of Demand Generation owning marketing strategy and execution for STARLIMS portfolio of companies. Leading efforts on pipeline generation and driving qualified lead volume across B2B SaaS products.

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the marketing strategy, execution, and results for the STARLIMS portfolio of companies
Set the tone for growth each month, quarter and year
Report directly to the Global VP of Sales & Marketing
Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline
Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines
Own the development, optimization and reporting across various demand gen funnels
Champion marketing operations excellence by partnering closely with marketing operations
Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns

Requirements

What you’ll need

10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams
Deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing
Strong interpersonal skills, including experience interacting across GTM and executive teams
Proficiency with CRM tools, including but not limited to Salesforce and Hubspot
Proficiency using AI tools to build, capture, and scale demand
4-year Bachelor’s degree or equivalent practical experience

Benefits

Comp & perks

Competitive health and Wellness (medical, dental, and vision)
Retirement plan with matching company contribution
Life Insurance and Disability/Income Protection

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B marketingperformance marketingdemand generationCROSEOcontent marketingevents marketinglifecycle marketingbudget managementreporting

Soft Skills

interpersonal skillsleadershipstrategic thinkingcollaborationcommunication