Director of Demand Generation

. Own the marketing strategy, execution, and results for the STARLIMS portfolio of companies .

Posted 4/21/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Key responsibilities & impact

Own the marketing strategy, execution, and results for the STARLIMS portfolio of companies
Set the tone for growth each month, quarter and year
Report directly to the Global VP of Sales & Marketing
Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline
Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines
Own the development, optimization and reporting across various demand gen funnels
Champion marketing operations excellence by partnering closely with marketing operations
Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns

What you’ll need

10+ years of B2B marketing experience, with at least 3 years leading performance marketing or demand gen teams
Deep expertise across performance marketing, CRO, SEO, content, events, CRO and lifecycle marketing
Strong interpersonal skills, including experience interacting across GTM and executive teams
Proficiency with CRM tools, including but not limited to Salesforce and Hubspot
Proficiency using AI tools to build, capture, and scale demand
4-year Bachelor’s degree or equivalent practical experience

Comp & perks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingperformance marketingdemand generationCROSEOcontent marketingevents marketinglifecycle marketingbudget managementreporting

Soft Skills

interpersonal skillsleadershipstrategic thinkingcollaborationcommunication