Director, Social Media Marketing

Starface World

Director of Social Media Marketing at Starface overseeing social media strategy across platforms. Leading content planning and enhancing the connection between organic and paid social efforts.

Posted 5/13/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
Monitor social performance and translate insights into recommendations and next steps
Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
Manage external agency partners and ensure high-quality strategic output and execution
Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
Lead, mentor, and support two direct reports while helping elevate the overall social function

Requirements

What you’ll need

You've spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
You've worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
You know TikTok and Instagram natively and understand how platform behavior evolves in real time
You've built social strategies and reporting frameworks from scratch
You have hands-on experience aligning organic and paid social teams in meaningful ways
You know how to write briefs that creatives actually want to use
You're equally comfortable thinking strategically and getting into executional details
You've managed agencies and know how to get the best work out of external partners
You can confidently collaborate with creative leadership while respecting creative ownership
You're proactive, curious, collaborative, and genuinely excited by what’s next in social culture.

Benefits

Comp & perks

Access to high-quality health care options
Access to a 401k with 5% employer match eligibility
4 weeks of vacation plus up to 20 paid holidays
12 weeks fully paid parental leave
5 days of pet-ernity leave for pet adoption
Home office & internet supplement stipend
Annual learning & development stipend
Flexible Fridays, and Summer Fridays
Fully remote work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent calendar managementcreative brief developmentKPI creationreporting frameworkssocial performance monitoringplatform-specific playbooksorganic and paid social alignmentagency managementsocial storytelling

Soft Skills

leadershipmentoringcollaborationstrategic thinkingexecutional detail orientationproactivitycuriositycommunicationcreativityfeedback management