Starface World

Director of Retail, Shopper Insights

Starface World

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $160,000 per year

Job Level

Lead

About the role

  • Lead retail and shopper strategy to drive channel-specific growth across mass, grocery, club, specialty, e-comm, and others as needed
  • Translate syndicated data (IRI, Nielsen, SPINS) and internal data into actionable trends, takeaways, whitespace, opportunities, and risk signals to inform our commercial strategy
  • Translate insights into strategic recommendations that inform:
  • Assortment and pricing direction
  • LTOs and promotional programming
  • Retail go-to-market strategies
  • Partner with Product to influence roadmap decisions based on retail and shopper needs and category & market trends
  • Collaborate with Sales on joint business planning inputs, sell-in narratives, and retailer strategy
  • Guide Marketing on where and how to activate, grounded in shopper behavior and channel dynamics
  • Partner with Finance on trade investment decisions, promotional ROI analysis, and the P&L implications of channel and assortment choices
  • Establish a consistent insights cadence (monthly/quarterly) for leadership and cross-functional teams
  • Act as a thought partner across the business — bringing a “what matters and what to do about it” mindset

Requirements

  • You have 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG
  • You’re highly proficient with syndicated data tools and know how to turn data into a story that drives decisions
  • You’ve influenced commercial strategy, not just executed campaigns
  • You’re comfortable working across Sales, Marketing, and Product, and know how to navigate competing priorities
  • You bring a strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail and omnichannel dynamics
  • You’re proactive, have a strong POV, and are able to simplify complexity into clear direction
  • You don’t just report on performance — you challenge it and shape what happens next.
Benefits
  • Access to high-quality health care options
  • Access to a 401k with 5% employer match eligibility
  • 4 weeks of vacation plus up to 20 paid holidays
  • 12 weeks fully paid parental leave
  • 5 days of pet-ernity leave for pet adoption
  • Home office & internet supplement stipend
  • Annual learning & development stipend
  • Flexible Fridays, and Summer Fridays
  • Fully remote work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
shopper marketingcategory strategyinsightsretail strategysyndicated data analysispromotional programmingtrade investment analysisP&L analysisdata storytellingcommercial strategy
Soft Skills
collaborationinfluenceproactivitysimplification of complexitystrategic thinkingcommunicationleadershipnarrative developmentdecision-makingthought partnership