Director of Retail, Shopper Insights

Starface World

Director of Retail & Shopper Strategy at Starface shaping how the company wins at retail through insights and strategic recommendations.

Posted 4/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $140,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead retail and shopper strategy to drive channel-specific growth across mass, grocery, club, specialty, e-comm, and others as needed
Translate syndicated data (IRI, Nielsen, SPINS) and internal data into actionable trends, takeaways, whitespace, opportunities, and risk signals to inform our commercial strategy
Translate insights into strategic recommendations that inform:
Assortment and pricing direction
LTOs and promotional programming
Retail go-to-market strategies
Partner with Product to influence roadmap decisions based on retail and shopper needs and category & market trends
Collaborate with Sales on joint business planning inputs, sell-in narratives, and retailer strategy
Guide Marketing on where and how to activate, grounded in shopper behavior and channel dynamics
Partner with Finance on trade investment decisions, promotional ROI analysis, and the P&L implications of channel and assortment choices
Establish a consistent insights cadence (monthly/quarterly) for leadership and cross-functional teams
Act as a thought partner across the business — bringing a “what matters and what to do about it” mindset

Requirements

What you’ll need

You have 8+ years of experience in shopper marketing, category strategy, insights, or retail strategy within CPG
You’re highly proficient with syndicated data tools and know how to turn data into a story that drives decisions
You’ve influenced commercial strategy, not just executed campaigns
You’re comfortable working across Sales, Marketing, and Product, and know how to navigate competing priorities
You bring a strong understanding of Food, Drug, Mass, & Convenience (FDMC) retail and omnichannel dynamics
You’re proactive, have a strong POV, and are able to simplify complexity into clear direction
You don’t just report on performance — you challenge it and shape what happens next.

Benefits

Comp & perks

Access to high-quality health care options
Access to a 401k with 5% employer match eligibility
4 weeks of vacation plus up to 20 paid holidays
12 weeks fully paid parental leave
5 days of pet-ernity leave for pet adoption
Home office & internet supplement stipend
Annual learning & development stipend
Flexible Fridays, and Summer Fridays
Fully remote work environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketingcategory strategyinsightsretail strategysyndicated data analysispromotional programmingtrade investment analysisP&L analysisdata storytellingcommercial strategy

Soft Skills

collaborationinfluenceproactivitysimplification of complexitystrategic thinkingcommunicationleadershipnarrative developmentdecision-makingthought partnership