Demand Generation Specialist

StarCompliance

. Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives .

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives
Support account-based marketing initiatives targeting priority accounts across key regions and market segments
Analyze campaign, funnel, and engagement data to identify trends, optimize performance, and improve conversion outcomes across the buyer journey
Collaborate with Sales and Marketing Operations teams to support lead management processes, campaign attribution, and reporting accuracy
Monitor campaign KPIs and reporting dashboards to evaluate program effectiveness and recommend improvements based on operational metrics and performance insights
Coordinate campaign execution across internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities
Support the planning and execution of virtual and in-person events designed to generate engagement and accelerate opportunity development
Contribute to customer engagement initiatives including webinars, nurture campaigns, executive programs, and advocacy activities to strengthen account relationships
Identify opportunities to improve campaign processes, targeting approaches, messaging effectiveness, and operational efficiency across demand generation activities
Manage day-to-day relationships with agencies and vendors to support effective campaign delivery and budget utilization
Partner with Product Marketing, Digital, and Sales teams to align campaign execution with product launches, market priorities, and pipeline objectives
Carry out other duties as reasonably required at the Associate level.

Requirements

What you’ll need

4 plus years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or related industries
Experience executing multi-channel marketing campaigns that support pipeline generation and customer engagement objectives
Working knowledge of account-based marketing, buyer journey engagement, marketing automation, and campaign analytics
Experience coordinating vendors, agencies, budgets, or campaign delivery activities
Proficiency with HubSpot, Salesforce, Google Analytics, Demandbase, or similar marketing technology platforms
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationdigital marketingcampaign managementaccount-based marketingmarketing automationcampaign analyticsmulti-channel marketingpipeline generationcustomer engagement

Soft Skills

collaborationrelationship managementanalytical skillscommunicationorganizational skills