Head of Business Development
Staples Promotional Products
full-time
Posted on:
Location Type: Hybrid
Location: Vaughan • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Owns the SPP Canada business development pipeline and is accountable for achieving annual sales targets for invoiced new business.
- Leads a team of 4+ BD associates, overseeing hiring, onboarding, training, performance management, and team budget.
- Drives strategy for prospecting and new account acquisition, with a focus on Canada’s Fortune 500 firms and strategic account targets.
- Maintains deep understanding of company capabilities, brand positioning, and competitive landscape; advises SLT on market trends and operational focus areas based on competitive analysis.
- Partners cross-functionally (Sales, Marketing, Merchandising, Creative, Graphics, Account Services) to execute BD strategy, improve funnel velocity, and support successful onboarding of new accounts.
- Oversees enablement tools, research capabilities, and tech stack (including AI-based tools) to enhance BD team effectiveness.
- Leads the strategy and execution of major opportunities, sponsorships, and strategic partnerships.
- Develops and delivers high-impact pitches and proposals; leads RFP/RFQ responses in collaboration with Staples Canada, SPP Global, and HQ departments, ensuring appropriate messaging, pricing, and gross margins.
- Coordinates with Sales Enablement to identify and maximize margin on large order opportunities and renewals.
- Owns customer needs translation, proposal development, negotiation, and contracting to support rapid speed-to-revenue and long-term account success.
- Participates in Business Review meetings and regularly reports BD progress to SLT.
- Supports ongoing training and development of the sales force to ensure alignment with evolving growth strategies.
Requirements
- Bachelor's Degree or equivalent work experience.
- 7+ years of experience in Sales, Business Development, or Marketing.
- Must have a successful track record of business development with Canada’s Fortune 500.
- Bilingual in English and French (oral and written) an asset.
- Consultative/Strategic selling skills with the ability to interface with customers at the most senior levels.
- Previous experience in selling Promotional Products.
- Strong analytical skills, motivation, along with the ability to focus and balance tasks.
- Strong business, financial, operations and technology acumen.
- Need to function independently with minimal supervision.
Benefits
- Inclusive culture with associate-led Business Resource Groups.
- Vacation Allotment and Holiday Schedule.
- Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
business developmentsalesmarketingconsultative sellingstrategic sellinganalytical skillsfinancial acumenoperations acumentechnology acumenproposal development
Soft skills
leadershipteam managementcommunicationnegotiationmotivationindependencetask balancingcustomer interfacingtraining and developmentstrategic thinking
Certifications
Bachelor's Degree