Public Relations Lead, Canada

Stantec

Public Relations Lead driving PR strategies and executing campaigns across North America. Collaborating with teams to enhance Stantec's visibility and manage media relations effectively.

Posted 7/13/2026full-timeEdmonton • 🇨🇦 CanadaSenior💰 CA$102,600 - CA$153,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in public relations strategy and content development, with a strong focus on storytelling and campaign execution. Proven ability to collaborate across teams and optimize processes to enhance visibility and engagement.

Highest-signal resume keywords

Public Relations StrategyContent DevelopmentCampaign ManagementStorytelling SkillsMedia Landscape Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Public RelationsMarketing CommunicationsContent StrategyDigital Content SchedulingWriting SkillsInterviewing SkillsThought Leadership StrategiesMedia Relations

Soft Skills

Detail-OrientedOrganizational SkillsCollaborationInitiativePrioritization

Tools & Technologies

Social Media PlatformsTraditional MediaContent Tracking PlatformsPhotographyVideo Production

Industry Keywords

A/E/C IndustryPublic RelationsMarketingJournalism

About the role

Key responsibilities & impact

Reporting to the Public Relations Manager, North America, the PRL for Canada is part strategist, part storyteller
Lead public relations efforts, driving content strategies
Identify opportunities to optimize PR campaigns and team processes
Work in tandem with marketing, digital, and video teams
Build PR strategies aligned with broader marketing campaigns
Execute related tactics to achieve success and drive visibility for Stantec in Canada
Champion for best practices and new techniques
Provide coaching and training both within the Public Relations team and company leadership
Identify, generate, and disseminate content for external platforms including social media, traditional media, and the company’s website

Requirements

What you’ll need

Post-secondary degree in communications, public relations, English, journalism, or marketing
Minimum 7 years of experience in a marketing communications, public relations, or journalism-driven role
Experience in the A/E/C industry preferred, but not required
Proven experience driving successful campaigns
Strong storytelling and writing skills are essential
Detail-oriented and organized, with exceptional prioritization skills
Ability to effectively balance multiple priorities and take initiative to identify projects
Fundamental understanding of the media landscape (traditional, social)
Familiarity with thought leadership strategies and tactics
Excellent interviewing, written and verbal communication skills
Ability to collaborate effectively in a team environment, as well as to work autonomously
Familiarity with photography and video preferred
Previous experience with digital content scheduling and tracking platforms preferred
Professional writing samples required

Benefits

Comp & perks

health, dental, and vision plans
wellness program
health care spending account
wellness spending account
group registered retirement savings plan
employee stock purchase program
group tax-free savings account
life and accidental death & dismemberment (AD&D) insurance
short-term/long-term disability plans
emergency travel benefits
tuition reimbursement
professional membership fee coverage
paid time off