Brand Marketing Manager

Stanley Black & Decker, Inc.

Brand Marketing Manager shaping DEWALT’s global brand strategy, campaigns, content, and product launches at Stanley Black & Decker. Driving brand growth through research, digital optimization, media planning, and cross-functional collaboration.

Posted 8/18/2026full-timeTowson • Maryland • 🇺🇸 United StatesMid-LevelSenior💰 $62,200 - $100,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing strategy development, campaign execution, and performance optimization, with a strong focus on collaboration and stakeholder engagement. Proficient in leveraging insights for decision-making and managing financial aspects of marketing initiatives.

Highest-signal resume keywords

Brand Marketing ExperienceCampaign Development and ExecutionContent and Messaging StrategyFinancial and Budget ManagementCollaboration and Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentCampaign Performance OptimizationUser-Based Campaign DevelopmentKPI AlignmentContent CreationMarket ResearchProduct Launch PlanningDigital MarketingMedia PlanningReporting and Analytics

Soft Skills

Strong Business AcumenProactive CollaborationEffective Communication

Certifications & Qualifications

Bachelor’s Degree in Marketing or Communications

Industry Keywords

Brand PositioningRetailer PartnershipsGlobal Brand EquityCross-Functional Team CoordinationStakeholder Engagement

About the role

Key responsibilities & impact

Build and execute comprehensive global DEWALT brand strategies aligned with brand growth goals
Create strategies and roadmaps to elevate brand positioning and achieve brand KPIs, including share and perception change
Manage brand marketing campaigns, including content and full campaign toolkit creation, optimization, and reporting
Coordinate cross-functional teams and agency partners to plan, develop, and deliver world-class content
Support product launch planning, product naming and messaging, photography, video, and collateral development
Partner with research teams to develop user-based, benefit-driven campaigns
Work with the Global Marketing Digital team on objectives, KPI alignment, tracking, and execution improvements
Collaborate with sales and channel teams to develop retailer partnerships and drive business growth
Develop media approaches and plans with internal and external agencies
Engage product, commercial, and senior leadership stakeholders in proposed plans
Influence product and category decisions, brand visual design language, and digital master creative and architecture
Ensure regional activation teams, licensing partners, and stakeholders support Global Brand Equity

Requirements

What you’ll need

3+ years of brand marketing experience
Bachelor’s degree in marketing or communications is a plus
Experience in brand campaign development and execution
Experience launching brand marketing campaigns
Experience developing content and messaging strategies
Experience leveraging insights to drive decisions
Experience optimizing and reporting on campaign performance
Strong business acumen
Financial and budget management skills
Ability to proactively drive collaboration and communication across project stakeholders
Ability to work hybrid with 3 days in Towson, MD
10% travel expected

Benefits

Comp & perks

Medical insurance
Dental insurance
Life insurance
Vision insurance
Disability insurance
401(k)
Employee Stock Purchase Plan
Paid time off
Paid vacation, holidays, and personal days
Tuition reimbursement
Well-being programs
Discounts on Stanley Black & Decker tools and products
Discounts through partner and vendor programs
Wellness program
Retirement benefits
Career paths and development opportunities
Digital learning portal
Lean Academy and online university resources
Certificates and specializations from renowned colleges and universities
Volunteerism, giving back, and sustainable business practices