Manager, Global SEO, AEO

Stanley Black & Decker, Inc.

Global SEO and AEO Manager optimizing technical search performance for Stanley Black & Decker’s tool brands. Leading audits, analytics, content strategy, and platform migrations across a remote US role.

Posted 8/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $77,600 - $124,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Technical SEO, including audit execution, crawl management, and performance reporting across various platforms. Proficient in utilizing enterprise SEO tools and implementing best practices for content optimization and structured data.

Highest-signal resume keywords

Technical SEO SkillsSEO Performance ReportingCrawl ManagementEnterprise SEO Tools ProficiencyWebsite Auditing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOCrawl ManagementLog File AnalysisSchema/Structured DataHreflangCanonicalizationRedirect StrategyCore Web VitalsHTMLCSS

Soft Skills

Analytical SkillsProblem-Solving SkillsCommunication Skills

Tools & Technologies

SEMrushBrightEdgeGoogle Search ConsoleAdobe AnalyticsGA4Looker StudioScreaming Frog

Industry Keywords

Technical SEO AuditsWebsite BuildsPlatform MigrationsContent OptimizationAEO Best Practices

Tech Stack

Tools & technologies

AEMJavaScript

About the role

Key responsibilities & impact

Execute technical SEO audits across SFCC, AEM, and Shopify brand websites
Serve as the technical SEO resource during website builds and platform migrations
Review staging environments, flag pre-launch issues, and validate post-launch technical health
Implement and maintain XML sitemaps, robots.txt directives, hreflang tags, and structured data/schema markup
Own Core Web Vitals monitoring and partner with development teams to prioritize and validate fixes
Conduct log file analysis to identify crawl budget inefficiencies
Develop keyword research frameworks by brand, product category, and market
Produce optimized content briefs and conduct on-page audits
Lead topic clustering and content gap analysis
Guide content teams on AEO best practices and AI-answer-optimized formats
Own SEO performance reporting across the brand portfolio
Build dashboards in Google Search Console, SEMrush or BrightEdge, Adobe Analytics or GA4, and Looker Studio
Conduct competitive gap analysis and monitor SERP features
Support regional and brand teams with SEO/AEO guidance for campaigns, product launches, and platform projects
Contribute to training materials and best practice guides
Support larger Digital COE Team initiatives and perform other duties as assigned
Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, and Integrity & Accountability

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Communications, Computer Science, or a related field; equivalent experience will be considered
3+ years of SEO experience, ideally at an enterprise brand or agency managing multi-brand or multi-marketing programs
Proven technical SEO skills including crawl management, log file analysis, schema/structured data, hreflang, canonicalization, redirect strategy, and Core Web Vitals
Direct experience working on or auditing websites built on SFCC, AEM, Shopify, or comparable enterprise platforms
Strong analytical and problem-solving skills
Proficiency in enterprise SEO tools such as SEMrush, Conductor/BrightEdge, Screaming Frog, and Google Search Console
Solid working knowledge of Adobe Analytics or GA4
Experience building dashboards in Looker Studio or equivalent
Working knowledge of HTML, CSS, and JavaScript as they relate to SEO
Ability to identify and communicate technical issues to developers

Benefits

Comp & perks

Medical insurance
Dental insurance
Life insurance
Vision insurance
Disability benefits
401(k)
Employee Stock Purchase Plan
Paid time off, including paid vacation, holidays & personal days
Tuition reimbursement
Well-being programs
Discounts on Stanley Black & Decker tools and products
Discounts through partner and vendor programs
Wellness program
Career growth opportunities and multiple career paths
Digital learning portal, Lean Academy, and online university
Certificates and specializations from renowned colleges and universities
Volunteerism and sustainable business practices