Digital Media Specialist

Stanley Black & Decker, Inc.

Digital Media Specialist creating retail media campaigns for Stanley Black & Decker brands. Collaborating with global teams to drive sales through innovative digital marketing strategies.

Posted 7/23/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $77,600 - $124,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing digital media campaigns, including PPC management and retail media strategies, while effectively managing budgets and analyzing financial metrics to optimize ROI. Strong collaboration and communication skills are essential for partnering with cross-functional teams and agency partners.

Highest-signal resume keywords

PPC ManagementDigital Media CampaignsBudget ManagementNegotiation SkillsSEO Initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pay-Per-Click (PPC) ManagementSearch Engine Marketing (SEM)Programmatic DisplayCriteoPromote IQAmazonCampaign AnalysisFinancial Metrics AnalysisSales MeasurementGross Margin Analysis

Soft Skills

Interpersonal SkillsVerbal CommunicationWritten CommunicationCollaborative MindsetNegotiation Skills

Industry Keywords

Retail MediaDigital MarketingBrand ExperienceMerchandising PlatformsSales GoalsChannel MarketingShopper Marketing

About the role

Key responsibilities & impact

Assist in developing disruptive retail media campaigns that efficiently drive sales for DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives
Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment
Maintain and manage proper brand experience across multiple merchandising platforms and initiatives
Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results
Partner with sales, channel marketing, finance, shopper marketing, and brand teams as well as agency partners to develop unique programs that align with sales goals
Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities

Requirements

What you’ll need

Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon)
Demonstrated success building unique digital media programs to drive point of sale
Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI
Strong negotiation, interpersonal, and verbal and written communication skills
Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business

Benefits

Comp & perks

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs