Trade Marketing Specialist

Stanley Black & Decker, Inc.

Trade Marketing Specialist executing marketing strategies and promotional plans for Stanley Black & Decker. Collaborating closely with sales teams to optimize campaigns and manage budgets effectively.

Posted 6/13/2026full-timeRemote • CzechiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Setting and implementing promotional strategy, long and short-term marketing plans.
Introducing promotions, new products, concepts, displays, etc.
Creation of pricing policy according to company guidelines, pricing process and price lists development and implementation in CZ/SK.
Organizing events, catalogues, fairs, translations.
Very close cooperation with Marketing Manager Stanley and implementation and adaptation for local market.
Creation and execution of local sell activities and cooperation with local sales teams.
Translation and adaptation of materials and work with translation agency.
Close cooperation with CE digital and social media manager.
Budget management including purchase orders process (PO) and allocate/invest funds to achieve best ROI for CZ/SK budget.
Measure and report performance of marketing campaigns, gain insight and assess against goals.
Competition activities monitoring, market analyses.
Regular contact with CE marketing team members and also CEE region.

Requirements

What you’ll need

Setting and implementing promotional strategy, long and short-term marketing plans.
Introducing promotions, new products, concepts, displays, etc.
Creation of pricing policy according to company guidelines, pricing process and price lists development and implementation in CZ/SK.
Organizing events, catalogues, fairs, translations.
Very close cooperation with Marketing Manager Stanley and implementation and adaptation for local market.
Creation and execution of local sell activities and cooperation with local sales teams.
Translation and adaptation of materials and work with translation agency.
Close cooperation with CE digital and social media manager.
Budget management including purchase orders process (PO) and allocate/invest funds to achieve best ROI for CZ/SK budget.
Measure and report performance of marketing campaigns, gain insight and assess against goals.
Competition activities monitoring, market analyses.
Close cooperation with sales team in CZ/SK.
Regular contact with CE marketing team members and also CEE region.
Administrate various tasks – system updates, pricing set up, …
Analyze the market and competition to identify new channels, customers, partners.
Regular customer meetings and visits.

Benefits

Comp & perks

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

promotional strategymarketing planspricing policybudget managementmarket analysisperformance measurementevent organizationsales activities executiontranslationROI assessment

Soft Skills

cooperationcommunicationorganizational skillsinsight generationadaptabilitycustomer relationship managementteam collaborationanalytical thinkingproblem-solvingleadership