Global Brand Marketing Manager

Stanley Black & Decker, Inc.

Global Brand Marketing Manager at Stanley Black & Decker managing CRAFTSMAN brand strategy and initiatives. Leading cross-functional teams to deliver brand marketing success through dynamic content and campaigns.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $62,200 - $100,200 per yearWebsite

About the role

Key responsibilities & impact

Understand the brand vision and support the development of long-term brand equity strategies.
Build strategic and tactical plans that support this vision through a multi-year roadmap, elevating brand positioning in the hearts and minds of end users while supporting delivery of target brand KPIs, including share growth and perception change.
Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content.
Manage the development of launch materials including, but not limited to, claims and marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activation.
Work with cross-functional teams and vendor partners to identify and deliver improved end-user experiences across all touchpoints, both online and offline.
Partner with the Insights team to understand how user segments experience the brand and translate those insights into benefit-driven campaigns across core and new product categories.
Cultivate relationships with product, commercial, and senior leadership partners to drive alignment and collaboration on marketing strategies.
Partner with regional Brand Marketing and Activation teams on objectives, KPI alignment, and performance tracking, while making recommendations to improve execution and ensure best-in-class global representation of the CRAFTSMAN brand across every touchpoint.
Collaborate with the Associate Brand Manager to deliver high-volume new product launch initiatives with exceptional attention to detail and on-time execution.
Execute deliverables by proactively driving collaboration and communication across project stakeholders.
Lead the development and execution of new product launch plans.
Own full campaign execution from development through launch.
Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success.

Requirements

What you’ll need

3-5 years of brand marketing experience
Bachelor’s degree in Marketing, Communications, or a related field
Experience in brand campaign development and execution
Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
Experience working cross-functionally within mid-to-large organizations
Strong business acumen, including financial and budget management skills
Accountability and ownership mindset
Ability to respond with speed and agility
Strong communication skills across all levels of the organization
Excellent listening skills
Ability to thrive in a fast-paced and evolving environment.

Benefits

Comp & perks

Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingcampaign developmentcontent strategyperformance optimizationbudget managementeCommerce content developmentpackaging designsocial media activationphotographyvideo production

Soft Skills

communicationcollaborationattention to detailaccountabilityagilitylisteningbusiness acumenrelationship buildingstrategic planningproblem-solving

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Communications