Manager, Media Strategy, Outdoor

Stanley Black & Decker, Inc.

Manager overseeing local dealer advertising strategies for renowned brands like Cub Cadet and DEWALT at Stanley Black & Decker. Focus on project management, collaboration, and optimizing advertising impact.

Posted 6/6/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $62,200 - $100,200 per yearWebsite

Tech Stack

Tools & technologies

Spring

About the role

Key responsibilities & impact

Leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US.
Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes.
Project management includes the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications.
Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT.
Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution.
Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans.
Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels.
Monitor advertising campaigns and develop meaningful analytics for program.
Effectively communicate results and provide strategic direction during and post campaigns.
Analysis of return on advertising investment (ROAS).
Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising.
Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking.
Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed.
Lead agency relationship including managing contractual documents, primary day to day contact for agency inquiries on dealer ad inquiries, and monitor and manage metrics (reporting measures).
Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention).
Share programs and learnings with other global dealer business channels within the organization.

Requirements

What you’ll need

Bachelor’s degree in marketing or communications
3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics)
Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously
Customer focused and service minded, with a desire to work in cross-functional teams.
Self-starter capable of working independently
Excellent verbal and written communication skills
Extremely proficient in excel and PowerPoint
General understanding of media purchasing, billing, verification a plus
Marketing experience in dealer retail business, franchise business experience a plus
Experience managing co-op media is also a plus

Benefits

Comp & perks

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
Discounts on Stanley Black & Decker tools and other partner programs.
Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Have access to a wealth of learning resources, including our digital learning portal.
Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingadvertisingpaid media planningdigital advertisingtraditional advertisinganalyticsreturn on advertising investment (ROAS)media purchasingbillingproject management

Soft Skills

well-organizeddetail-orientedcustomer focusedservice mindedcross-functional teamworkself-starterindependent workverbal communicationwritten communicationmulti-project management

Certifications

Bachelor’s degree in marketingBachelor’s degree in communications