Paid Media Specialist

Stanley Black & Decker, Inc.

Digital Media Specialist developing retail media campaigns for Stanley Black & Decker brands. Collaborating with teams to drive sales through effective digital marketing strategies.

Posted 5/27/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $77,600 - $124,900 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

pay-per-click managementSEM campaignsprogrammatic displaydigital media programsbudget managementfinancial metrics analysisROI analysisSEO initiativescontent initiativesmerchandising activities

Soft Skills

negotiationinterpersonal skillsverbal communicationwritten communicationcollaborative mindsetorganizational skillstrend analysisrelationship managementteam collaborationsales alignment

Tools & Technologies

CriteoPromote IQAmazondigital media platformsmerchandising platformsanalytics toolscampaign management softwarebudgeting toolsreporting toolssales tracking systems

Industry Keywords

retail mediadigital media campaignsbrand experiencesales goalschannel marketingshopper marketingfinancial metricspoint of salematrixed organizationunique programs

About the role

Key responsibilities & impact

Assist in developing disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands
Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns
Maintain and manage proper brand experience across multiple merchandising platforms and initiatives
Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives
Partner with sales, channel marketing, finance, shopper marketing and brand teams, as well as agency partners to develop unique programs that align with sales goals
Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities

Requirements

What you’ll need

Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon)
Demonstrated success building unique digital media programs to drive point of sale
Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROI
Strong negotiation, interpersonal, and verbal and written communication skills
Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business

Benefits

Comp & perks

Medical, dental, life, vision, disability, 401(k)
Employee Stock Purchase Plan
Paid time off
Tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs