EMEA eCommerce Marketing Director

Stanley Black & Decker, Inc.

EMEA eCommerce Marketing & Content Director leading digital marketing strategy for global brands. Driving eCommerce growth and innovation while collaborating with teams across regions.

Posted 5/26/2026full-timeLyon • 🇫🇷 FranceLeadWebsite

About the role

Key responsibilities & impact

Spearhead the development and execution of regional eCommerce marketing strategy
Shape and execute the vision for eCommerce growth
Lead cross-functional teams and ensure marketing initiatives are aligned with global objectives and local market needs
Own the end-to-end content strategy, ensuring alignment with brand guidelines
Design seamless customer journeys and integrate SEO best practices
Orchestrate demand-generation activities across different markets
Manage substantial budgets and monitor performance in real time
Act as the main point of contact with local marketing leaders
Support digital transformation and train team to ensure customer focus
Scrutinize market trends and instil a culture of continuous improvement

Requirements

What you’ll need

15+ years in Digital Commerce, eCommerce, or Omnichannel roles
Deep experience in digital content and retail media
Strong understanding of marketplace economics
Experience managing cross-functional projects across tech, marketing, and operations
Strong analytical mindset and performance orientation
Experience in international, distributor-heavy environments preferred
Leadership Capabilities: Combine digital expertise with commercial pragmatism, act and set an example for your team, data-driven but execution-focused, able to balance global standardization and local flexibility, strong stakeholder management across regions
Must speak English fluently

Benefits

Comp & perks

Attractive salary & benefits package
Discounts on Stanley Black & Decker tools and other partner programs
Excellent opportunities for continuous professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

eCommerce marketing strategycontent strategySEO best practicesdemand-generation activitiesbudget managementdigital transformationanalytical mindsetcross-functional project managementmarketplace economicsperformance monitoring

Soft Skills

leadershipstakeholder managementcustomer focuscontinuous improvementcommercial pragmatismdata-driven decision makingexecution-focusedglobal standardizationlocal flexibilityteam training