Group Brand Manager

Stanley Black & Decker, Inc.

Group Brand Manager focused on global brand strategies for Smart Storage brands at Stanley Black & Decker. Collaborating across teams to execute marketing plans and drive brand positioning.

Posted 5/15/2026full-timeValley City • Maryland, Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $95,600 - $153,900 per yearWebsite

About the role

Key responsibilities & impact

Prioritizes projects to ensure execution with excellence and focus on the most important business deliverables
Helps address issues and obstacles across teams to enable project completion and proactively escalates issues to the Marketing Director
Oversees brand building and aligns recommendations with the leadership team
Oversees brand budgets to ensure spending is in line with plan
Influences Product and Channel teams to ensure adherence to brand standards
Writes clear and concise creative briefs, with actionable and specific communication strategies for brands
Analyzes and interprets data to identify and effectively communicate key insights and business opportunities
Develops new ideas to bring the right Customer Experience to life

Requirements

What you’ll need

Bachelor’s degree, preference in marketing or communications
6+ years’ experience in a marketing or brand role
Proficiency using PowerPoint and strong presentation skills
Experience creating Brand Position & Fundamentals, & Global NPD launch initiatives
Strategic Planning for category and brand-specific objectives
Brand Governance to ensure consistency and compliance for iconic brands
Collaborate on Budget Allocation for Marketing across all key brands

Benefits

Comp & perks

Medical, dental, life, vision, disability
401(k)
Employee Stock Purchase Plan
Paid time off
Tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

strategic planningbrand governancedata analysiscreative brief writingbudget allocationbrand position developmentglobal NPD launch initiativespresentation skills

Soft Skills

project prioritizationproblem-solvingcommunicationinfluencingcollaboration

Certifications

Bachelor's degree in marketingBachelor's degree in communications