Senior Director, Marketing – Strategic Partnerships

Stanley Black & Decker, Inc.

Director of Marketing and Strategic Partnerships at Stanley Black & Decker, guiding marketing initiatives and cultivating partnerships for growth. Managing teams and executing go-to-market strategies with an emphasis on user value creation.

Posted 5/14/2026full-timeRemote • Maryland • 🇺🇸 United StatesSenior💰 $115,800 - $199,800 per yearWebsite

About the role

Key responsibilities & impact

Guide the strategic vision and direction of marketing initiatives
Develop and execute go to market strategies that support the growth goals of DEWALT
Ensure strategies are grounded in user value creation and market needs
Prioritize cross-product and cross-functional marketing initiatives for maximum impact
Consult with product and business leaders on key marketing initiatives
Collaborate with cross-functional leaders for marketing effectiveness
Prepare and deliver strategic marketing plans and regular updates to SBD leadership
Manage go-to-market team responsible for content, campaigns and events
Lead quarterly planning sessions to align team objectives with annual goals
Track and report on key performance indicators
Oversee planning and execution of trade shows and events
Plan and maintain budget and track spending against that budget
Identify and cultivate strategic partnerships that advance marketing and business objectives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience working with technology solutions supporting the construction industry required
Excellent communication, relationship-building, and leadership abilities
Ability to manage multiple projects and stakeholders in a fast-paced environment
Experience in software product management and customer-facing commercialization highly preferred

Benefits

Comp & perks

Medical, dental, life, vision, disability, 401(k)
Employee Stock Purchase Plan
Paid time off
Tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

go to market strategiesstrategic marketing planskey performance indicatorsbudget managementsoftware product managementcustomer-facing commercialization

Soft Skills

communicationrelationship-buildingleadershipproject managementstakeholder management

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business