Brand Manager

Stanley Black & Decker, Inc.

Brand Manager for DEWALT responsible for marketing campaigns and strategy alignment with global teams. Collaborating on content creation and cross-functional engagement for brand growth.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Manage marketing campaigns, create comprehensive media plans and support experiential activations
Partner with Global Brand team to ensure alignment on brand messaging and positioning
Develop media briefs and plans as well as define campaign objectives alongside the Media team and external agencies
Keep cross-functional teams informed and engaged on marketing plans to drive business growth
Partner with internal insights team to understand user segments experience
Work with Creative Studio team to create content for marketing campaigns

Requirements

What you’ll need

3-5 years of brand marketing experience
Bachelor’s degree in marketing
Experience in Brand Campaign Development & Execution
Experience with launching brand marketing campaigns that include paid media, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance

Benefits

Comp & perks

Medical, dental, life, vision, disability, 401(k)
Employee Stock Purchase Plan
Paid time off
Tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand marketingcampaign developmentmedia planningcontent strategypaid mediaperformance reportinguser segmentationexperiential marketing

Soft Skills

collaborationcommunicationcross-functional teamworkstrategic thinking

Certifications

Bachelor’s degree in marketing