Brand Manager

• Lead the global brand strategy and strengthen DEWALT’s brand differentiation, inclusive of overseeing all global strategy briefs
• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all touch points, both external and internal
• Partner and provide guidance with regions to execute plans that include local relevance while staying true to the brand’s DNA
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations
• Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan
• Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth
• Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels
• Ensure consistent measurement and reporting brand KPIs across regions
• Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence

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