Associate Partner
DataCatalyst
Director, Global Brand Strategy
Stanley Black & Decker, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Towson • Maryland • 🇺🇸 United States
Visit company websiteSalary
💰 $113,100 - $226,200 per year
Job Level
Lead
About the role
- Lead the global brand strategy and strengthen DEWALT’s brand differentiation, inclusive of overseeing all global strategy briefs
- Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all touch points, both external and internal
- Partner and provide guidance with regions to execute plans that include local relevance while staying true to the brand’s DNA
- Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations
- Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan
- Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights
- Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth
- Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels
- Ensure consistent measurement and reporting brand KPIs across regions
- Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence
Requirements
- 10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment
- 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment
- Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred
- Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization
- Experience with high volume retail and / or distributor environment involving complexity in price, channel, and product
- Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business accument, positioning, market research, brand storytelling
- Agency experience highly preferred
- Leadership and influence
- This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc)
- Ability to work hybrid with 3 Days in Towson/week
Benefits
- Medical, dental, life, vision, disability
- 401(k)
- Employee Stock Purchase Plan
- Paid Time Off (including paid vacation, holidays & personal days)
- Tuition reimbursement
- Wellness program
- Discounts on Stanley Black & Decker tools and other partner programs
- Competitive salary
- A sign-on payment may be provided as part of the compensation package
- Programs & benefits in support of your well-being
- Learning & development resources (digital learning portal, Lean Academy, online university)
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
global brand strategybrand differentiationmarket researchbrand positioningproduct marketingbrand planninggo-to-market strategiesbusiness acumenbrand storytellingmarketing innovation
Soft skills
leadershipinfluencerelationship buildingcollaborationcreativitycommunicationdriving consensusmentoringcoachingrapport establishment
Certifications
undergraduate degreeMBA
