Vice President, Marketing Activation

Stanley Black & Decker, Inc.

Vice President of Marketing Activation leading integrated marketing strategies for Stanley Black & Decker's Tools & Outdoor business. Responsible for cross-functional collaboration and multi-channel campaign execution.

Posted 5/1/2026full-timeTowson • Connecticut, Maryland, North Carolina, Ohio • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing strategies
Ensure consistent alignment of global and regional brand strategies
Lead the development and execution of multi-channel go-to-market strategies
Advance digital marketing capabilities
Develop and execute retail marketing strategies tailored to “big box” home centers
Build, mentor and inspire high performing marketing teams
Proactively identify and address performance
Partner with Commercial, Product, Brand, Channel and Category teams to develop strategic growth initiatives
Champion SBD brand’s identity, positioning, and messaging
Utilize market research, consumer insights, and performance analytics
Monitor market trends, competitor activities, and emerging opportunities
Oversee campaigns and activations
Direct and optimize significant media spend across all channels
Build strong commercial relationships
Lead cross-functional teams to deliver integrated marketing programs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
10+ years of progressive marketing leadership experience
Demonstrated success in developing and executing large-scale brand activations and integrated marketing campaigns
Proven experience managing multi-million-dollar media budgets
Extensive experience working with “big box” home centers and major retail accounts
Deep experience in digital marketing (especially social media and performance marketing)
Strong business acumen and experience partnering with commercial teams
Excellent leadership, communication, and project management skills
Data-driven mindset with experience leveraging insights
Exceptional presentation and stakeholder management skills
Up to 25% Travel required

Benefits

Comp & perks

Medical
Dental
Life
Vision
Wellness program
Disability
401(k)
Employee Stock Purchase Plan
Paid time off
Tuition reimbursement
Discounts on Stanley Black & Decker tools and other partner programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingbrand activationsintegrated marketing campaignsperformance marketingmarket researchconsumer insightsperformance analyticsproject managementmedia budget managementgo-to-market strategies

Soft Skills

leadershipcommunicationpresentation skillsstakeholder managementbusiness acumenteam buildingmentoringstrategic thinkingproblem-solvingcollaboration

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA