Stanley Black & Decker, Inc.

Senior Manager, Brand Strategy, Commercialization

Stanley Black & Decker, Inc.

full-time

Posted on:

Location Type: Remote

Location: Maryland • United States

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Salary

💰 $85,000 - $100,000 per year

Job Level

Senior

About the role

  • Lead the execution of commercialization plans for new product launches and strategic initiatives in North America
  • Manage project timelines, deliverables, and cross-functional communication to ensure successful market introductions
  • Partner with Sales Operations, Channel, and Sales teams to streamline processes and resolve operational challenges
  • Support the development and implementation of operating rhythms and best practices within the Commercialization team
  • Build understanding of the new product development (NPD) process and communicate product value propositions to internal and external stakeholders
  • Work closely with Sales, Channel Marketing, Product, Brand, and Category teams to activate go-to-market strategies and support customer-facing initiatives
  • Facilitate alignment and information flow across teams to ensure consistent execution and achievement of business objectives
  • Supervise and mentor junior team members, fostering growth in business, functional, and leadership capabilities
  • Support the Sr. Director in building a high-performing, collaborative team culture
  • Track and report on project progress, risks, and outcomes to the Sr. Director and other stakeholders
  • Flex across strategic projects as assigned, ensuring timely and high-quality delivery.

Requirements

  • Bachelor’s degree in marketing, business, management, communications, or related field; MBA preferred
  • 7+ years of experience in commercialization, brand strategy, or related fields, with demonstrated project management expertise
  • Strong organizational and time-management skills; proven ability to manage multiple projects simultaneously
  • Excellent communication, presentation, and stakeholder management abilities
  • Experience leading or mentoring teams in a cross-functional environment
  • Analytical thinker with strong problem-solving skills and attention to detail
  • Adaptable, proactive, and able to thrive in a fast-paced, dynamic environment
Benefits
  • Medical, dental, life, vision, disability
  • 401(k)
  • Employee Stock Purchase Plan
  • Paid time off
  • Tuition reimbursement
  • Discounts on Stanley Black & Decker tools and other partner programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementcommercializationbrand strategynew product developmentgo-to-market strategiesoperational processesbest practicesanalytical thinkingproblem-solvingstakeholder management
Soft Skills
organizational skillstime-management skillscommunication skillspresentation skillsmentoringleadership capabilitiesadaptabilityproactivityattention to detailcollaboration
Certifications
Bachelor's degreeMBA